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Affiliations:
Vice Dean of Undergraduate Affairs,
University of Santiago of Chile (USACH), Chile.
Ph.D. in Business Administration, University of Barcelona, Spain.
Marketing Digital: Estrategia, Procesos y ROI , IESE, Business School, Universidad de Navarra. MSc in Marketing, Distribution and Consumption, University of Barcelona, Spain.Commercial Engineer, University of Concepcion, Chile.Business Administration and Management Degree, University of Concepcion, Chile.-------------------------------------------------------------------------------------------------------------
- Directora Diplomado Marketing Digital: estrategia, ROI y aplicaciones de Inteligencia Artificial.
- Directora Diplomado en Product Manager.
- Directora Diplomado en Business Intelligence.
Parte del equipo editorial como Editora Jefa de la RevistaJournal of Tourism Analysis: Revista de Análisis Turístico (ISSN: 2256-0644-----------------------------------------------------------------------------------------------------------
ORCID: https://orcid.org/0000-0002-1911-2972
Areas of expertise Digital Marketing & Marketing Analytics, Sustainability, Ecolabel, Decision Analytics & Behaviour, Business Intelligence, Bibliometrics, Fuzzy Logic.
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