Transtheoretical Model of Change

What should I know about the Transtheoretical Model of Change?

The Transtheoretical Model of Change states that behavior change happens in the following stages:

How does the Transtheoretical Model of Change show up in our work?

We use the The Transtheoretical Model of Change to:

• • Understand whether a particular audience is ready to attempt a particular change in behavior

  • Segment customers into groups based on stage of change

  • Help us understand how to tailor our health promotion interventions according to the customers' stage of change.

Where can I learn more about the Transtheoretical Model of Change?

Click here or watch the video below to learn more.

References

1. Glanz K. Rimer B. Viswanath K., ed Health Behavior and Health Education: Theory Research and Practice. Chapter 5. 4th ed. San Francisco: Jossey-Bass; 2008. http://s3.amazonaws.com/academia.edu.documents/33271241/health_behavior___education.pdfAWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1467495365&Signature=gDRBexgQnDrGCmQqlriERSyhM2o%3D&response-content-disposition=inline%3B filename%3DHEALTH_BEHAVIOR_AND_HEALTH_EDUCATION_The.pdf - page=351. Accessed July 1, 2016.

2. Guess W. Improve Your Life Using the Stages of Change (Transtheoretical) Model - Dr Wendy Guess [YouTube Video]. 2015. Accessed July 1, 2016.

3. National Institutes of Health. e-Source: Behavior and Social Science Research. http://www.esourceresearch.org/Default.aspx?TabId=732. Accessed July 1, 2016.