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What should I know about the Diffusion of Innovations Model?
What should I know about the Diffusion of Innovations Model?
The Diffusion of Innovations Model says that innovation adopters can be divided into five categories: innovators, early adopters, early majority, late majority, and laggards. If a certain number of people don't adopt an innovation fast enough, it will probably fail.
The model also helps us understand the characteristics that influence diffusion. See below:
Table from the 4th edition of Health Behavior and Health Education: Theory, Research, and Practice.
How does the Diffusion of Innovations Model show up in our work?
How does the Diffusion of Innovations Model show up in our work?
We use the Diffusion of Innovations Model when we work to create behavior change within organizations. It provides us with a good rubric to evaluate the communication innovations we help design before we launch them. It also helps us evaluate whether a behavioral innovation we've been working on is succeeding or failing once we start to disseminate it.
How can I learn more about the Diffusion of Innovations Model?
How can I learn more about the Diffusion of Innovations Model?
Click here or watch the video below.
References
References
Queensland University of Technology. Diffusion of Innovations [YouTube Video]. 2015. Accessed July 1, 2016.
National Institutes of Health. e-Source: Behavior and Social Science Research. http://www.esourceresearch.org/eSourceBook/SocialandBehavioralTheories/10Summary/tabid/749/Default.aspx. Accessed July 1, 2016.
Glanz K. Rimer B. Viswanath K., ed Health Behavior and Health Education: Theory Research and Practice. Chapter 14. 4th ed. San Francisco: Jossey-Bass; 2008. http://s3.amazonaws.com/academia.edu.documents/33271241/health_behavior___education.pdfAWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1467495365&Signature=gDRBexgQnDrGCmQqlriERSyhM2o%3D&response-content-disposition=inline%3B filename%3DHEALTH_BEHAVIOR_AND_HEALTH_EDUCATION_The.pdf - page=351. Accessed July 1, 2016.
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