Social Marketing Framework

What should I know about the Social Marketing Construct?

The Social Marketing Construct describes the practice of using marketing principles to influence behavior for individual and social good.

How does the Social Marketing Construct show up in our work?

As life science companies move "beyond the pill," social marketing is becoming more and more popular among our for-profit clients. Forward-thinking companies are now looking to sponsor behavior change initiatives that increase people's health because doing so helps build brand equity.

How can I learn more about the Social Marketing Construct?

Click here or watch the video below.

References

1. Glanz K. Rimer B. Viswanath K., ed Health Behavior and Health Education: Theory Research and Practice. Chapter 19. 4th ed. San Francisco: Jossey-Bass; 2008. http://s3.amazonaws.com/academia.edu.documents/33271241/health_behavior___education.pdfAWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1467495365&Signature=gDRBexgQnDrGCmQqlriERSyhM2o%3D&response-content-disposition=inline%3B filename%3DHEALTH_BEHAVIOR_AND_HEALTH_EDUCATION_The.pdf - page=351. Accessed July 1, 2016.

2. Mount St. Mary's University. Mount Minutes - What is Social Marketing? [2012. Accessed July 1, 2016.

3. National Institutes of Health. e-Source: Behavior and Social Science Research. http://www.esourceresearch.org/Default.aspx?TabId=749. Accessed July 1, 2016.