This table might involve for example the surprise at market-share losses in the decade after Swiss mechanical watch-makers let Japanese & US companies offer the first new electronic quartz-watch types[26], even though prototypes were first made in 1967 by Swiss Centre Electronique Horloger (CEH) researchers in Neuchâtel. What other idea-sets have played a role here?
Related references:
Joel Arthur Barker (1989) Discovering the future: The business of paradigms (ILI Press, St. Paul MN).