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A Multimedia Approach
Audiences, we are told, are getting more diverse and difficult to reach. So how do you reach them if a 20 or 30 second TV, or Radio ad. is no longer enough?
The answer is simple . . . take your key proposition and spread it across as many media as possible to achieve a total branding effect. Not only will you have reached a diverse audience, but also brand awareness will have been bolstered and your customers will be pleased to see 'their' company in unexpected and surprising places.
World Cup Rally : What's in it for you?
Advertising space on the car's roof, boot, rear doors and rear wings
Leading to the following coverage and opportunities . . .
1. Television
· Independent motor sport production company; World Action Sports is filming the event
· World Motor Sports (a Sky Sports 3 programme that is widely syndicated)
· Men & Motors (A Sky On Digital Programme)
· Terrestrial; channel Five's Motor Sport Max, with three five minute programmes
· BBC's Blue Peter and Grandstand coverage of the highlights of the week, featured weekly
2. Press
· Regular coverage in the Daily Telegraph
· Grass roots coverage on both TV and press
3. Extra Coverage
· The car will be seen by huge crowds as it leaves London and throughout the route (10,000km through France, Spain, Morocco and Portugal). Stirling Moss will fire the starting gun.
· The rally will finish amidst the Spirit of Brooklands and the winning cars from each class will be displayed.
· Car to be displayed on the rally office's web site, which receives in excess of 9,000 hits per week.
There are 80, mostly modern production cars competing in the event and our characterful Renault 4 is certain to stick out from the crowd and gain the attention of the media.
Before the start, throughout the route and after the event, we will devote our car and rally efforts to your brand.
World Cup Rally : Costs & Timings
For a hard copy of this information, photographs or further details ...
Contact : Tristan or James
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