Vision

Breastfeeding is recognised as important by all Australians and is culturally normal.

Mission

As Australia’s leading authority on breastfeeding, we support, educate and advocate for a breastfeeding inclusive society

Objectives

Breastfeeding support
Provide mothers with practical mother-to-mother support, enabling them to establish and continue breastfeeding.
Organisational viability
Provide for financial security and economic sustainability by diversifying income streams, protecting and increasing the real value of our financial assets, investing well and using our financial and people resources with economy.
Training, education and resources
Provide high quality and accessible training, education and resources to our volunteers, health professionals and the wider community to ensure skilled, knowledgeable and practical breastfeeding support for mothers.
Advocacy
Strengthen the advocacy work of the Australian Breastfeeding Association, in order to improve breastfeeding outcomes, and through participation in breastfeeding research and policy development, educate the broader community that breastfeeding is normal.
Public awareness and profile
Maintain the Australian Breastfeeding Association as an authoritative, high profile organisation that is responsive to changing needs to protect, support and promote breastfeeding.
Governance and organisational development
Develop a well-governed, effectively managed, representative, and accountable organisation that values and recognises the contributions of its people.