While Yorkie's has changed their view recently and removed the "not for women" label, men are still presented as macho and masculine within the Yorkie advertisements, whilst women are depicted as more emotional, which is evidenced by the advertisements use of many literary and non-literary techniques to show that men are strong-willed and are made of tougher stuff, whilst women are presented as emotional and weak-willed, with men being depicted as working with trucks and within the construction industry. 

This links to our overall study of Macbeth, as the gender roles at play within the Yorkie's advertisements show men as "made of iron", whereas women as more feeble and emotional. These gender roles are assigned by society's belief in the attributes of what defines a "woman" and what defines a "man", which however, gets played around with quite a bit throughout the play.

The Yorkie chocolate bar was manufactured by Rowntree's Eric Nicoli (which was later bought by Nestlé), in the year 1976. 

It was developed when Eric Nicoli saw that there was a gap in the market for a "manly" chocolate bar.

The "true" Yorkie bar adverts took over the scene in the UK during the 2000s

The advertisement played on gender stereotypes by making it seem as though women were not "worthy" enough to acquire this chocolate bar.

The tone can be identified as being humorous, as seen through the branding and motto. However, the humorous nature of the chocolate bar can be described as being a statement as well, with it holding firm its values of the chocolate bar.

The tone somewhat demeans women, as it makes them look inferior to men through the usage of gender stereotypes and the tone of voice in which the advertisement is played in (a deep masculine narrator), with only men being deserving of the chocolate bar.

The advertisements are made to be simple and straightforward, whilst also being witty and playful. These also play upon the gender stereotypes of men, as men are though to be "simple creatures" and as such, the advertisement plays upon these gender stereotypes by making the advertisement simple, yet enjoyable enough to watch, so that the target audience (men) would buy the chocolate bar.

Most of the advertisements focus upon the macho and burly lifestyles of men (driving trucks, working in construction, etc) whilst also placing the chocolate bar within the advertisements as a key piece in the lives of these men, who work such jobs.

The language is straight to the point, but has the usage of slang. When it mentions "civvies" and "not available in pink", the author aims to suggest that the language is more suited to a more masculine audience, one that likes wars, trucks, laborious work, etc., thus excluding women and those that do not have a strong will.

The creator used the color blue on the cover of the chocolate bar to show that only men can eat this chocolate bar as blue is a color that represents men very often, for example, on the toilet symbols, women are in pink and men are in blue. 

At the middle of the name Yorkie on the chocolate bar cover, there is a symbol that seems it's banning females as there is a simple pictogram symbol saying female is banned on the alphabet 'O', which says that it's only for men and women are not allowed to eat this.

The company used the statement "It's Not for Girls" on the Yorkies bar package; the word " girl " has a different meaning. The author meant to say that "girls" are not brave, young, and different from a man. If the statement was "It's Not for Women", then it could have meant that females are not allowed, but as the statement says "girls" instead, the company is trying to give a concept of men relating to their actions and their mindsets, rather than just their genders. This characterizes the Yorkies bar with masculinity, being man and strong.

The theme of the Yorkie bar advertisements is very manly and has a concept of working hard using their physicality. As you can see in most of the advertisements, the characters are settled with a job that men usually do, such as constructors, soldiers, and truck drivers and these are the elements that the company used to emphasize the masculinity with their product and why men are eating Yorkies bar.

The advertising really appealed to men, as they could have their "own little thing" that they could share. Thus, this exclusive-to-men branded product can be described as being very effective.

Clients were attracted to this chocolate bar because it had an interesting concept of chocolate bar, as all ages and genders usually consume chocolate bars. It was the first time that a chocolate bar was advertised using the concept of gender splits.

The intention of Yorkie bars was to sell "manly" chocolate for the men. However, it started a fire within, as many people viewed the bar as being sexist - making the bar cause further gender conflict and effectively causing people to really question the roles portrayed by this chocolate bar.

This text links to Macbeth as it relates to the idea of the roles of women and men. The roles that are in play in Macbeth consist of the view that men are less emotional, with the characteristics of being strong and emotionally impenetrable, whereas women are portrayed emotional and feeble. This is also evident within the Yorkie's advertising, which is in correlation with the ways in which Macbeth portrays different gender roles.

In the advertisement video, we can see that the female customer is willing to buy the Yorkie bar, so she acts like a man, having an outfit of a man. This can be linked to the actions that lady Macbeth showed in the play, trying to take the role of the king, which is often the role of man in the 11th century.  She also says "... Unsex me and fill me from the crown to the top-full of direst cruelty!", which shows that lady Macbeth is ready to give up her roles as a woman if she can become a man.

Think about Global issues and themes.