Marketing Management (MM)

Foundations of Business & Marketing is an introductory course designed to inform students about careers in various sectors of business, as well as basic business concepts. This Level 1 course serves as the foundation course for the Business Management, Entrepreneurship, Financial Management, Marketing Management, and Supply Chain and Logistics Technology programs of study. Upon completion of the course, a proficient student will have foundational knowledge of business and business-related occupations and concepts, including management, finance, marketing, and entrepreneurship and how each intertwines. As part of a student’s program of study progression, the student will create a digital program of study portfolio, providing evidence of mastery of course standards and readiness to advance and complete the program of study.  

1  Credit

Advertising & Public Relations is the second course in the Marketing Management program of study designed to prepare students for the marketing world by examining basic principles in advertising, such as market segmentation, research, and building promotional campaigns. Upon completion of the course, a proficient student will be able to describe and apply multiple aspects of advertising and public relations concepts that keep a business in the consumer’s mind through channels such as print, social media, and public relations. As part of a student’s program of study progression, the student will maintain a digital program of study portfolio, providing evidence of mastery of course standards and readiness to advance and complete the program of study.  

1  Credit

Digital Marketing & Market Analytics is the third course in the Marketing Management program of study designed to inform students about marketing in the digital world. Students prepare for the world of business by examining the uses, marketing strategies, and data generated by social media marketing. Upon completion of the course, a proficient student will be able to describe and apply the process of building a promotional campaign through digital means and the applied use of data contained in these methods to drive market research. As part of a student’s program of study progression, the student will maintain a digital program of study portfolio, providing evidence of mastery of course standards and readiness to advance and complete the program of study.  

1  Credit

Marketing Operations is the fourth course in the Marketing Management program of study designed to inform students about the use of promotional concepts, visual merchandising, marketing campaigns, and the use of marketing information management to inform product choice and consumer sales. Upon completion of the course, a proficient student will be able to develop marketing and promotional plans based on consumer desires and needs. As part of the student’s program of study progression, the student will maintain a digital program of study portfolio providing evidence of mastery of the course standards and readiness to advance and complete the program of study.  

1  Credit

Marketing: WBL is the capstone course in the Marketing Management program of study. It is intended to provide a work-based learning experience for students to develop further understanding of professional and ethical issues, utilize employability skills, and demonstrate mastery of academic and technical skills learned through the program of study. The work-based learning experience provides opportunities to apply and practice the knowledge and skills learned in previous courses and gives students hands-on practical experiences related to professions in marketing, marketing management and related fields of occupation. Upon completion of the course, a proficient student will be able to discern multiple pathways to a career in marketing, necessary steps toward applying for a postsecondary program, necessary steps toward applying for a job, and reflect on program goals and aspirations. Instruction will be delivered through the classroom environment in conjunction with a work-based learning placement, such as an internship. The student will finalize a digital course portfolio providing evidence of mastery of the program standards and readiness for postsecondary and the workforce.  

1  Credit Repeatable