User Intent

Resort

(25,220 searches/mo)

Resort terms being a well performing theme is expected, however, it showcases the guest's desire to vacation in a resort-type setting. We can further highlight the things to do and resort amenities present that make Suncadia the premier vacation destination. 

Further, we can also utilize niche keywords that are within the search theme under resort such as family vacations, resorts near Seattle, etc. Keywords can be targeted on the home page and on relevant evergreen pages (itineraries, amenities, etc.)

Keywords to Target: 

• Roslyn WA resort (20 volume/month)

• Washington family vacation (50 volume/month)

• Pacific northwest resorts (260 volume/month)

• Cle Elum resort (480 volume/month)

• Resorts near Seattle (590 volume/month)

• Washington state resorts (2.4k volume/month)

• Resorts in Washington state (6.6k volume/month)

Spa

(19,760 searches/mo)

Searches were mainly tailored to local search for spas near me, as well as users looking for couples spas, spas with pools, full days spas, and overnight spas that have certain packages to help convert users. These keywords will be targeted on the Glade Spring Spa page as well in relevant evergreen content (couples itinerary, etc.)

Keywords to Target: 

• Washington spas (10 volume/month)

• Couples resorts Washington state (20 volume/month)

• Cle Elum spa (30 volume/month)

• Dog-friendly spa resorts (70 volume/month)

• Spa resorts near Seattle (70 volume/month)

• Resort and spa Washington state (210 volume/month)

Vacation Rental/Cabin

(27,840 searches/mo)

While we see some rental keywords that drive traffic, there is still a huge opportunity to capture this market. While there were only two keywords involving vacation rentals that Suncadia Resort ranked for, there were an additional 21 search queries that could be used to drive additional traffic to the site. Cabin was also used as a keyword.

Keywords to Target:

• Pet-friendly vacation rentals Washington (20 volume/month)

• Family vacation WA (20 volume/month)

• Vacation rentals in Washington State (90 volume/month)

• Cle Elum vacation rentals (170 volume/month)

• Washington vacation rentals (390 volume/month)

Dog-Friendly

(5,140 searches/mo)

Many of the opportunities revolved around "pet-friendly" and "dog-friendly" search queries. There were 34 search queries that involved either the word "dog" or "dog-friendly". The site was only ranking for two search queries involving these keywords. These keywords can be targeted in the dog-friendly activities page that will be created.  

Keywords to Target: 

• Washington dog friendly hikes (20 volume/month)

• Dog friendly spa resorts (70 volume/month)

• Dog friendly cabins Washington (70 volume/month)

• Dog friendly hotels Washington (170 volume/month)

• Dog friendly vacation (590 volume/month)

Winter Activities

(3,320 searches/mo)

Searches for winter activities in Washington State was a popular search. Users were also looking for snowshoeing and tubing. By creating content around the following keywords, we can help drive additional traffic and convert users looking for a winter vacation. Winter keywords can be further optimized in activities pages and itinerary pages. 

Keywords to Target: 

• Sledding Cle Elum (10 volume/month)

• Winter resorts near Seattle (20 volume/month)

• Winter family vacations Washington state (20 volume/month)

• Cle Elum winter activities (20 volume/month)

• Best winter getaways in Washington State (30 volume/month)

• Winterfest activities (30 volume/month)

• Winter getaways in Washington state (50 volume/month)

Wedding

(2,720 searches/mo)

Currently, wedding keywords are not bringing in much traffic. The wedding page can be optimized by targeting the following keywords that speak to the overall search theme. 

Keywords to Target:

• Washington state weddings (10 volume/month)

• Cle Elum wedding (20 volume/month)

• Cascade mountains wedding venues (30 volume/month)

• Seattle outdoor wedding venues (90 volume/month)

• Wedding venues near Seattle (110 volume/month)

Atmosphere & Property

Guests were very impressed by the beautifully manicured grounds. Guests mostly mentioned that the property was a great place for them to relax and unwind. 

This aspect of the resort can be further highlighted on the homepage, within personalizations, and on pages such as hiking, wellness in the wilderness, and more. 

Location

The biggest mention about the resort's location was how close, but yet how far away Suncadia Resort felt. Guests also loved the trails, golf, farms, and things to do nearby as well. 

This can be further highlighted by creating a location page as well as in personalizations such as the family weekend stay. 

Resort Pool & Hot Tub

Guests mentioned the pool's versatility as being good for all types of families. Guests also enjoyed the sauna and hot tub, especially the heated pool which was perfect for guest stays during the winter months.  

Nature & View

Guests were very impressed by the views surrounding the property. From the rivers, trails, and various hiking and biking opportunities, guests felt secluded from the city, yet close enough to Seattle via driving distance. 

Spa

Guests were very impressed by the spa's versatility containing pools, a steam room, spa massage rooms, and hot tubs. Guests mentioned how relaxing and calming the massages were. Guests who had a great experience at the spa were most likely to be affected in writing very positive about the resort as a whole.