Demographics Report

This Demographics Report features conversion data from both Google Ads and Google Analytics from Q1 2022 through the end of Q4 2022. Screen Pilot broke down the conversion data for each platform by quarter. Within each quarter, Screen Pilot segmented the conversion data according to the following variables:

Age
Gender
Location
Marketing Infinity Groups

Screen Pilot also examined the counties that make up the majority of local market as well as user session and revenue data on the Suncadia Resort website. Screen Pilot pulled King County and Kittitas County data to understand highly qualified that live close to the resort. Screen Pilot considered age, household income, gender, as well as the county's local economy.

Demographics of Top User Session Counties

King County, WA | Data USAIn 2019, King County, WA had a population of 2.25M people with a median age of 36.9 and a median household income of $102,594. Between 2018 and 2019 the population of King County, WA grew from 2.23M to 2.25M, a 0.879% increase and its median household income grew from $95,009 to $102,594, a 7.98% increase.

Kittitas County, WA | Data USAIn 2019, Kittitas County, WA had a population of 45.9k people with a median age of 33.8 and a median household income of $56,004. Between 2018 and 2019 the population of Kittitas County, WA grew from 44,825 to 45,897, a 2.39% increase and its median household income grew from $55,193 to $56,004, a 1.47% increase.

Yakima County, WA | Data USAIn 2020, Yakima County, WA had a population of 251k people with a median age of 32.9 and a median household income of $54,917. Between 2019 and 2020 the population of Yakima County, WA grew from 249,697 to 250,649, a 0.381% increase and its median household income grew from $51,637 to $54,917, a 6.35% increase.

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