DBX Recommendations

1. Create ADDITIONAL content *Up to 6/YEAR

We'll create additional evergreen content throughout the year to boost organic traffic and help convert more guests.

Here are a couple ideas of for additional content we can create:

COUPLES ITINERARY

- Currently there is no page currently speaking directly to activities for couples to engage in during their stay.
- A couples itinerary page could be utilized in a homepage personalization as well as operate as an evergreen page.
- Keywords:
  - Couples resorts Washington state (20 volume/month)
  - Things to do for couples Washington state (20 volume/month)

CREATE DOG-FRIENDLY ACTIVITIES PAGE

- Currently the site is not ranking for long tail keywords surrounding the resort being dog friendly. Since this is a unique offering, there is opportunity to rank for these niche keywords.
- A page can be utilized for relevant personas and also live as an evergreen page under activities.
- Keywords:
  - Washington dog-friendly hikes (20 volume/month)
  - Dog friendly hotels Washington (170 volume/month)

OPTIMIZE WEDDINGS PAGE

- Weddings is a search theme with opportunity for further traffic and rank. The current wedding page is lacking robust copy and can be updated to better speak to the offerings.
- Keywords:
  - Cle Elum wedding (20 volume/month)
  - Cascade mountains wedding venues (30 volume/month)

2. TECHNICAL SEO OPTIMIZATIONS

The following technical SEO issues were detected in an initial audit. We'll provide recommendations and fix these issues over the year.

Page Titles Missing - 1 found
Page Titles Over 60 Characters - 66 found
Duplicate Page Titles - 53 found
Images Missing Alt Text - 7 found
Missing Meta Description - 80 found

3. Personalized homepages *Up to 3/YEAR

We'll build out personalized versions of the Sunset Tower Hotel's homepage for the following personas, highlighting the following offers, amenities, and key benefits:

Local Audience (Refresh)

Focus on location, hiking, outdoor activities, etc.
Pet-friendly
The weekend special - 2 nights get 1 free
Ensure seasonality is correct

Family (Winter/Summer)

Family itinerary page
Vacation rentals
Seasonal activities for kids (sledding, swimming, etc.)

Couples (Winter/Summer)

Highlight the Glade Spring Spa
Romantic dining
Accommodations for two

Current Homepage Local Personalization Homepage

*THIS IS AN EXAMPLE ONLY

4. Screen pilot site intellect (SPSI)

We'll utilize Screen Pilot Site Intellect Pop-Ups to let website users funnel themselves into a specific personalization.

*THIS IS AN EXAMPLE ONLY

5. exit intent technology

Our exit intent pop-ups will fire when users attempt to leave your site. We'll track bounce rates to measure the effectiveness of our exit technology. *THIS IS AN EXAMPLE ONLY

6. Persona-driven paid media CAMPAIGNS

We'll suggest innovative paid media campaigns that combine persona-based intent searches with specific offers and promotions.

*THIS IS AN EXAMPLE ONLY

Local Audience

Resorts Near Seattle (Volume 590, CPC 0.92)
Weekend getaway Washington (Volume 170, CPC 0.96)
Weekend getaway Seattle (Volume 90, CPC 0.81)
Washington family vacation (Volume 50, CPC 0.83)
Cascade mountains vacation (Volume 20, CPC 1.66)

Family

Washington family vacation (Volume 50, CPC 0.83)
Best Washington hotels for families (Volume 20, CPC 0.83)
Best family hotels in Washington state (Volume 20, 0.83)

Couples

Romantic hotels Washington (Volume 110, CPC 0.90)
Couples getaway Washington (Volume 110, CPC 1.17)
Resorts near Seattle for couples (Volume 40, CPC 1.13)
Romantic hotels near Seattle (Volume 20, CPC 1.34)

Page updated

Report abuse