During the month of March 2023, Screen Pilot conducted an in-depth analysis of Suncadia Resort's digital ecosystem to better understand the hotel's top-converting audiences. Screen Pilot first compiled all of the organic keywords the domain https://www.destinationhotels.com/suncadia-resort ranks for. Working from this master list, Screen Pilot then segmented the keywords into two groups: queries that were actually driving traffic to the site and queries for which the site ranked but did not receive any traffic. 

These two groups became the basis for Suncadia Resort's Search User Groups: profiles of users based on the subjects those users were most actively searching for at the time they found Suncadia Resort and additional profiles that reflect the hotel's top opportunities for traffic. To give context to these traffic-based profiles, Screen Pilot then developed a Demographics Report that features conversion data from both Google Ads and Google Analytics from Q1 2022 through the end of Q4 2022.

Following this analysis, Screen Pilot also conducted an audit of https://www.destinationhotels.com/suncadia-resort that took into account performance metrics like page views, time on page, session duration, page value, and conversion rate, as well as page keyword targets and rankings and whether or not that page was used as a landing page for any campaigns.