YOU'RE READY
for Book Fair Week
FAIR GUIDE / BOOK FAIR WEEK
PROMOTE YOUR FAIR
Get payment system instructions here!
Share book trailers
Get everyone psyched for the Fair by sharing these video previews for can't-miss books:
Grades 6 and up (for K–8 schools)
Make a digital splash
Post reminders on social media and parent portals
Call or text parents on phone chain
Share your Book Fair excitement on social with #ScholasticBookFair and #BookFairVibes, tagging us @ScholasticBookFairs
Encourage parents and students to watch our sizzle reels, videos that capture Book Fair energy:
Go big with signage
Hang the hallway banner included in the Kick-off Kit and outdoor banner shipped with the Fair Set-up Kit
Create a message for the school marquee
Locate the Fair with hallway arrows and homemade signage
Share eWallet everywhere
Share the Introduction to eWallet video with parents
Remind parents that anyone can contribute to an eWallet—it's a great way to spoil grandkids
Explain that eWallet can be shared as a link on social media or email
Highlight eWallet to teachers as a way to encourage parents to build their classroom libraries
Promote online
shopping
shopping
Harness the Fair’s secret superpower, a virtual store that’s always open. Find out more in the Online Shopping video
An expanded selection of exclusives, new releases, value packs, and more
All orders ship home and book-only orders over $25 ship free
Earn 25% for your school on online purchases during your Fair
Host classroom previews for students
Share teacher-recommended books
Preview books coming to the Fair
Create student wish lists
Use book blurbs to call out amazing books—especially Fair exclusives—in online promotions, posters, and even PA announcements
Have students asking for book recommendations? "If They Ask" flyers for Elementary and Middle Schools have lots of great suggestions.
ACTIVITIES AND EVENTS
Build classroom
libraries
libraries
Remind teachers to set up an eWallet to build their classroom libraries
Ask students about new books they'd like for the classroom
Create Classroom Wish Lists from these resources to share with parents
Plan Book Fair week activities
Host a reading-themed "Spirit Week" filled with activities
Create a principal/faculty challenge to inspire students to reach a Book Fair goal
Plan easy, engaging contests to drive enthusiasm
Use Scholastic Dollars™ to conduct a "Caught Reading" campaign
Schedule family & grandparent events
Host a Family or Grand Event to increase Fair attendance
Promote your events with emails and social media
Arrange photo ops and get permission to share photos on social media
AFTER YOUR FAIR
Scholastic Dollars™ Catalog
Learn to boost your balance and make those book bucks go further in the Scholastic Dollars informational video. Then shop with your Scholastic Dollars in our exclusive Catalog, featuring thousands of items like:
Popular books and collections
Library-bound books, including exclusive editions
Furniture and carpets
Electronics and technology items
Gifts and incentives for volunteers and kids
Log in to your Chairperson's Toolkit now to start shopping.
Say Thanks
Say thanks with an email or social media post to the entire school community.
Use the template and images here. Simply copy and paste the header and message into an email, then send to your email list.
Talk about your Fair's success and how you'll use your Book Fair profits
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