Description:

Students will create a professional-level fashion editorial by researching its components, planning and executing photoshoots, and presenting their work.

Learning Objectives

1. Students will research and understand the concept of a fashion editorial and its role in photography and media.

2. Students will create a professional presentation showcasing the necessary elements of a fashion editorial, including models, locations, stylists, and makeup artists.

3. Students will plan and conduct three photoshoots that adhere to the standards of a cohesive fashion editorial.

4. Students will refine their technical and creative photography skills to produce high-quality images.

Essential Questions

1. What is the purpose of a fashion editorial, and how does it differ from other types of photography?

2. How can models, locations, and styling contribute to the overall theme and cohesion of a fashion editorial?

3. What steps are involved in planning and executing a professional-level photoshoot?

4. How can location and background choices influence the tone and visual appeal of a series of images?

Big Ideas:

• Fashion editorials are a collaborative effort that requires careful planning, creative vision, and technical execution.

• The relationship between models, locations, and styling is crucial in telling a cohesive visual story.

• Attention to detail in planning, such as scouting locations and selecting wardrobe, can significantly enhance the final product.

• Effective presentation is key to showcasing professional-quality work in the photography industry.

Vocabulary

• Fashion Editorial: A photographic story or series of images often featured in magazines to showcase clothing, accessories, and styling concepts.

• Model Profile: Information about a model, including measurements, features, and headshots/full-body shots.

• Stylist: A professional responsible for curating clothing and accessories to create a specific look.

• Hair and Makeup Artist (HMUA): A professional responsible for styling hair and applying makeup to enhance a model’s appearance.

• Location Scouting: The process of finding and assessing locations suitable for a photoshoot.

• Background Variation: Ensuring distinct visual differences between locations to create a diverse visual narrative.

• Editorial Style: A cohesive visual theme or story that ties a series of photos together.

• Mood Board: A collection of visuals (images, colors, textures) used to inspire and guide a creative project.

Assignment Instructions:

1. Research and Planning:

   • Research what a fashion editorial is and its role in magazines and online platforms.

   • Plan your editorial by developing a theme or concept that ties all elements together.

2. Create a Presentation (Slideshow or Website):

   • Include the following sections (12 pages total):

     1. Model Profiles (4 models minimum):

        • Include headshots and full-body shots for each model.

        • Provide name, height, bust (if applicable), waist size, shoe size, hair color, and eye color.

        • Do not include contact information in the final presentation but collect it during your research.

     2. Locations (6 minimum):

        • Provide three photos for each location and include address, cross streets, or a Google Maps pin.

     3. Wardrobe Stylists (2 minimum):

        • Include name and two images of their work.

        • Do not include contact information in the final presentation.

     4. Hair and Makeup Artists (2 minimum):

        • Include name and two images of their work.

        • Do not include contact information in the final presentation.

3. Conduct Three Photoshoots:

   • Choose three locations that provide distinctly different backgrounds.

   • Photograph the same garment worn by the model in all three locations.

   • Produce 3–4 high-quality images per location that align with your editorial theme.

     2. • Each image must look distinctly different from each other

          1. different background look

          2. different pose

   • Experiment with lighting, poses, and compositions to create variety and visual interest.

   • https://www.fashioneditorials.com/

4. Edit and Present:

   • Use editing software to enhance your photos and ensure consistency across the series.

   • Incorporate your photoshoots into your slideshow or website.

   • Ensure the final presentation is cohesive, visually appealing, and professional.

5. Reflection and Critique:

   • Write a brief reflection on the process, challenges, and successes of your project.

   • Present your work to the class for peer and instructor feedback.

Assessment Criteria:

1. Research and Organization:

   • Thoroughness and accuracy in compiling model profiles, location details, and stylist information.

   • Clarity and professionalism in the presentation format.

2. Photoshoot Execution:

   • Quality and creativity of the images produced in the photoshoots.

   • Effective use of locations and styling to create a cohesive editorial.

3. Technical Proficiency:

   • Proper exposure, focus, and composition in all images.

   • Consistency in editing and presentation.

4. Reflection and Presentation:

   • Thoughtfulness in the reflection and ability to articulate creative decisions.

   • Engaging and professional presentation during the critique.

Extensions:

• Students can create an additional photoshoot or add more models, locations, and stylists to expand their editorial.

• Advanced students can design a printed zine or booklet of their fashion editorial.

This unit combines research, creativity, and technical skills to simulate a real-world fashion photography experience, preparing students for professional opportunities in the field.

DUE DATES

Fashion Editorial Research - March 10
Fashion Editorial Set 1 & contact sheets - March 28

Fashion Editorial Set 2 & contact sheets - April 24

Fashion Editorial Set 3 & contact sheets - May 8

Standards

• VA2.CR.1: Develop and apply skills using various photographic techniques to plan and create works of art.

• VA2.CR.2: Create artwork through a process that demonstrates conceptual thinking and intentional problem-solving.

• VA2.RE.1: Reflect on the influence of photographic works in personal and cultural contexts.

• VA2.CN.1: Connect and apply photography to a personal, historical, or cultural perspective.