TALANA HACKING
PERi-PERi ADVERTISING|COPWATCH APP CAMPAIGN
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My Name is Talana Hacking, I am a Graphic Design Student in SAE PERTH. I am in my 4th trimester, Studio 3. I am studying a Bachelor in Graphic Design and Visual Communication.
I am originally from Zimbabwe, Africa. Happily married, with a young family and settled in sunny Perth.
If I look back at my 18 year old self, I would have told her to have pursued Graphic Design. However, I had other interests, one of them being Make-up Artistry. A beauty and body therapy was attached to the diploma, and for a few years I ended up working in Luxury Hotel Spa's and resorts as a Spa therapist, Spa Coordinator and eventually Spa Manager. I was very happy in the profession and did great at it, however once I had a young family the hours committed to a Luxury resort did not suit my lifestyle.
I dabbled in an online Fine Arts degree for a year and half, but found as creative as I could become, I still was not satisfied.
Having started my own gift box company in 2019, I found that I had to be creative with photography, website presentation and making the social media look attractive. I also created the LOGO for my little business, and found that I had more love for graphic design then I did for the business. I sold my share of the gift box company and enrolled in SAE. I liked SAE as it was a smaller institute and I felt that I got more one on one lessons.
PROJECT 1
PROJECT 1
ADVERTISING CAMPAIGN
PROJECT 2
PROJECT 2
COPWATCH CAMPAIGN
Talana Hacking
NANDO'S ADVERTISING CAMPAIGN
Project 1 we had to create an ambient/guerrilla advertising campaign to promote the variety of PERi-PERi flavoured sauces and to 'Find Your Perfect Flavour match'.
I took inspiration from: Nando's Organic Art style, the Nando's bottle and the varieties of sauce on offer.
PROCESS
Examples of Brainstorming and Scamping
Picking the Idea and creating artistic solutions to the idea.
Fine tuning and working on the process of the design
From Drawn to Digital: I wasn't happy with the final artistic imagery of the design. I feel that although it was pretty, it was not relaying the message.
Trying other approaches and variations to the design. Showcasing the African heritage
I pivoted and chose a completely different art style, approach and new direction
Fine tuning and becoming a lot more happier with the new direction and the right PERi-PERi campaign message.
Now to find the tagline and story connection for the 'Find your Flavour' campaign
Loved the idea of creating a Sauce for Every Season Idea, however feedback was that if it was an ad campaign that would run throughout the year, the campaign would have fatigued.
FINAL DELIVERABLES
Examples of Guerilla Marketing: Magnet Bombing Collectables
Examples of Guerrilla Marketing: Placing an Acrylic sculpture in a Public Art space
To revamp and rebrand the COPWATCH App, and create a cost effective Ad campaign to promote its new relaunch.
I took inspiration from:
The hexagon Symbol: balance, strength justice
Statue: Doing nothing
Digital: Glitch in the justice system
PROCESS
Quick Brainstorm ideas on Computer.
Brainstorming and Scamping to come up with Brand and Campaign ideas
Choosing and working with a Tagline. Fine tuning - slowly making progress
Happy with some content such as the hexagon, typeface and the statue. Struggled here with visual image. Now to create a design that suits the tone of the voice.
Progress!! With feedback from the lecturer and class mates. I was happy with the direction of the visual image. Now playing with layout of typeface
DELIVERABLES
The objective was to encourage bystanders to take a stand and to DO SOMETHING about a situation using the useful tool in the COPWATCH App that enables you to record corruption or misdemeanours.
TALANA HACKING
TALANA HACKING
Skillset: I have built skills in the Adobe suite: Photoshop, Illustrator, In Design, Adobe User experience and Interface. I am efficient in branding, marketing and advertising campaigning
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