The Educational Opportunity Program (EOP), is a counseling and academic support program designed to help low-income and first generation college students succeed in college. (A student is first generation if neither parent went to college.) EOPs are state programs, and they're typically only for in-state residents of public colleges. HEOP is the same program for private colleges/universities, whereas EOP is designed for public colleges/universities.
There are many benefits including
additional financial aid
academic support
modified entrance requirements
it is income driven & requires additional paperwork/documentation