pReFP

2. RFPs and pReFP s

RFPs

Let me guess, you have a bunch of really smart, creative, and innovative people whom you can afford to render unbillable for 3-5 weeks while they work on an RFP day and night.

They suffer, important work suffers, and you run the risk of not putting your very best work forward. And if we are honest, the same band, and the same instruments, and the same experience may need a guest star from time to time to inspire new music, methods and musculature.

I will work with your company's mojo and bring lots of my own.

Getting Started

I would love to review your next RFP. In fact, I won't charge you a dime to do so. What I will do is outline a few areas where I think I can help expand your thinking. If you like the initial thinking, I will be prepared to support it with key trends and will provide a scope to help support your ideation and presentation. I can quickly become an integrated player on your team, or easily provide feedback at a distance.

• You have nothing to lose by calling me (215-808-5282), emailing me (rich@rapthealth.com), and setting up some time to walk through your next RFP.

1a. pReFPs - these are the Requests you should be writing or the ones you are about to get

Too many businesses wait for current and potential clients to ask for what they need. By the time you get an RFP, you have relegated yourself to a piece of the budget and a sliver of the strategy.

pReFP is my proven approach to observing and considering the client’s environment, then predicting and proactively delivering solutions ahead of the ask. It is about the RFPs they are about to write or should be writing yet have not thought about. If your business development teams and sales teams are selling on features and benefits alone, I can help them be ahead of the ask with value and needs-based solutions current and new customers can understand and support. Knowing what is coming, what matters, and what actions to take requires a radar on the world surrounding your brand and your customers.

RADAR

R - Realities, A - Activities, D- Disruptions, A- Actions, R- Results

Realities and Activities are culled from industry trends, social and search activities, and investments being made. These signals are present, but often ignored or overlooked because of simple biology or bias. The hard work is in removing our blinders, looking beyond our preconceptions, and figuring out unique opportunities. Together we will uncover actions we might take and interrogate them quickly and comprehensively in order to model out the effort needed against the results expected. This is not a months long effort, it is fast, gritty, and nimble, but removes the agency olympics and the planner based conjecture typical in brand planning. Your agency creatives and planners need to start showing their math more than their mood boards.

I've done this successfully for years and would welcome the chance to help you win business no one else is thinking about, but that your clients really need.