Partner with Purpose

3. Accelerate the Present

The biggest problem with traditional pharma marketing is it works. But everything works – until it doesn’t. In the Outcomes Economy, I can help you move from dull and expensive ad-centric approaches to sharp and precise outcomes-focused solutions leveraging behavior science and health technology partners.

FROM: Sales Model Transformation. TO: Customer Facing Model Valuation

FROM: DTC and DTP TO: DTMe (People are irrational in highly predictable ways)

FROM: Operational metric reporting TO: Moneyball marketing - turning patterns into decisions

FROM: Outcomes Based Contracts TO: Patient Focused Collaborations

Getting it Done

Collaboration and melding of skills have always, been part of business. But in the innovation era, no single brand or company can go it alone. The world is too fast, the customer too overwhelmed and erratic, and the connectivity opportunities too broad.

Connecting the Best People, Companies, and Ideas to Create Net New Solutions

With a proven ability to connect the expected and unexpected, bring together complimentary entities or even strange bedfellows, I have created solutions that help organizations move further faster. According to Start Up Health’s 2018 report, there was over $14B in Health Innovation VC. And, in every innovation meeting, working with start-ups is a line item. But, it is not just about start-ups, it is about connecting around a common North Star ( the alignment of customer and business needs).

ICE: Identification, Curation, Execution

Purposeful partnership - Identification, Curation, and Execution - is a new and emerging skill for brands, consultancies, and agencies. Partner-ability is a new capability, and when done well, allows new types of solutions to be crafted, and implemented. Partnering anchor organization with innovators is not a tactic, it is an approach requiring a careful view of the players, landscape, barriers and possibilities. Partnering changes your DNA and enables new muscles to develop.

For more about Partnership With Purpose sessions and strategies, schedule some time or call me.