Rapt means 'to be completely fascinated by what one is seeing or hearing.'

And we are fascinated by what is unfolding and possible in healthcare today. Health has come into an age of outcomes, where the expectations of constituents are keenly and contractually focused on how to best ensure patients and their care teams are armed to enable the best results possible – The Outcomes Economy. Yet, healthcare’s transformation is unfolding in a system that conspires against the very things it aspires toward; better outcomes, better experiences for patients and, better use of time and funds.

We’ve looked at health as a vertical, when in fact it, like energy, and food, and transportation - it is actually a true horizontal. Every company is health company, they have customers and employees and the health and well being of all of them really matters. We don't have a technology problem, or a regulatory problem as much as we have a connectivity problem. Human behaviors around health and wellness require brands and systems to understand, embrace, and manage irrationality.

So now what? Now, we must shift the health engagement approach to true value - working in partnerships with anchor organizations, innovators, and entities outside the traditional health set of players. These are the pieces RAPT connects - this is Partnerability™