Corporate identities are very time consuming projects. Time has to be take to determine what image would best fit a company and projected clients. We spend countless hours conceptualizing not only the logo, but how it is to be implemented in the business. Will it be on business cards, billboards, walls, clothing, etc.? The possibilities are endless. This is introduced in the year two of the program but doesn't fully develop until year three where these are done regularly. By year four each student will have to create their own identity and promotional material.