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MARK JUSTINE P. VICERA
Program Head, BSBA
Mayad na adlaw kanindong tanan!
On behalf of the entire faculty, and students of the Bachelor of Science in Business Administration (BSBA) program, it is both an honor and a privilege to welcome you to our institution as we embark on this accreditation process. We are fully aware of the significance of your visit, and we want to express our utmost dedication and commitment to the pursuit of excellence in all facets of our program.
Accreditation represents not only a validation of our current efforts but also a roadmap for continuous improvement. It is an opportunity for us to reflect on our practices, assess our outcomes, and further elevate the quality of education we provide to our students. At the heart of our commitment is our unwavering dedication to our students' success. We understand that the quality of their education has a profound impact on their future, and we take this responsibility seriously. Through rigorous academic programs, innovative teaching methods, and a supportive learning environment, we aim to empower our students with the knowledge and skills they need to excel in the dynamic and ever-evolving world of business. We also recognize that the accreditation process is a collaborative endeavor. We are eager to work closely with your team to provide all the necessary documents and information you require. Our faculty members have been diligently preparing for this evaluation, ensuring that we are fully transparent and responsive to your needs throughout the accreditation visit.
As the Program Head of the BSBA Program, I pledge that we will approach this process with an open mind, willingness to learn, and commitment to making necessary improvements. We welcome your feedback, insights, and recommendations, as they will be invaluable in our ongoing pursuit of excellence. Our students, faculty, and administration are excited about the opportunities that lie ahead, and we believe that this accreditation journey will strengthen our program and benefit all the stakeholders involved. We look forward to showcasing our achievements, sharing our vision, and engaging in meaningful discussions during your visit.
Once again, thank you for having us in this accreditation endeavor, and for the important work you do in maintaining high standards in education. We eagerly await your presence and the opportunity to demonstrate our unwavering commitment to excellence in the BSBA program.
Matamang salamat kanindong tanan!
PROGRAM OVERVIEW
The Bachelor of Science in Business Administration (BSBA) major in Financial and Marketing Management program is a dynamic and comprehensive academic offering that equips students with a strong foundation in both financial and marketing principles. This program integrates essential business concepts, finance strategies, and marketing strategies to prepare students for diverse career opportunities in the corporate world. Through a blend of theoretical coursework and practical experiences, students gain expertise in financial analysis, investment planning, market research, brand management, and advertising strategies. Graduates of this program are well-prepared to make strategic decisions in areas of finance and marketing, effectively manage resources, and drive business growth in today's competitive global market. The BSBA major in Financial and Marketing Management program provides a well-rounded education that fosters critical thinking, problem-solving skills, and a deep understanding of the intricacies of financial and marketing management.
PROGRAM OBJECTIVES
Business Administration Department is committed to produce globally competitive graduates who are morally upright, humane, competent, and productive and prime movers of development in the field of business and entrepreneurship specifically, it aims to:
To produce value-oriented and globally competitive leaders and entrepreneurs in business and industry;
Provide quality instruction in all business programs;
Produce relevant researches responsive to the needs of the community;
Create business programs and services that would enhance the quality of life of Calamian people;
Uphold productive ventures and activities that will develop entrepreneurial skills for global competitiveness; and
Promote corporate social responsibility to develop morally upright, humane and competent business graduates.
PROGRAM OUTCOMES
A graduate of a business administration degree should be able to:
Analyze the business environment for strategic direction;
Prepare operational plans;
Innovate business ideas based on emerging industry;
Manage a strategic business unit for economic sustainability;
Conduct business research.
Based on CMO no. 17, series of 2017
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