WHY ANATOMIC?

Why are men choosing anatomical pouches?

8/10 men in Australia go day-to-day wearing undies that don't fit properly at any given time (see Apeagyei, 2010; Loker et al, 2005).

Reasons for this could include:

• men usually have underwear bought FOR them by their partner or significant other (see Hanna et al, 2018)

• peer pressure - interest in personal underwear is considered unmasculine, reflecting an underlying concern one may be considered non-heterosexual by the community or his mates (see Eibl-Eibesfeldt & Salter 1998; White, 2010)

• this homophobia reflects underlying social forces which shape individuality - in this case sexuality & gender (Cañete, 2005; Simon, 2017; Wannamaker, 2011)

• there is no cultural right-of-passage centred around a young man's first proper fitting underwear - vis-a-vis a young woman shopping for her First Bra (Martin, 2018; Tsaousi & Brewis, 2013)

Whatever the reason, there are a range of health benefits to wearing a good pair of jocks (see Sapra et al, 2016):

• posture - lower back & lumbar spine support (Smith, 2017)

• prevents moisture buildup which can lead to skin conditions you do not want down there

• pressure on the testicles can restrict blood circulation, leading to low sperm count & diminished virility (Sanger & Friman, 1990; Jung & Schuppe, 2007; Parazzini et al, 1995)

• comfort & support where it counts (Grabara, 2015)

• confidence to get you through the day (see Davison, 2000)
  

Whether you're searching for that one magical pair that actually fits, or an addition to your undies arsenal...

...all mUndies are equipped with anatomical pouches that will leave you feeling supported, healthy, and confident.

References:

*Harvard referencing used*

• Apeagyei, PR 2010, 'Application of 3D body scanning technology to human measurement for clothing Fit', International Journal of Digital Content Technology and its Applications, no. 4, vol. 7, pp. 58-68

• Cañete, RR 2005, 'Bench Underwear Ads and the Male Body', Plaridel, no. 2, vol. 2, pp. 69-92

• Davison, K G 2000, ‘Boys’ Bodies in School: Physical Education’, The Journal of Men’s Studies, no. 8, vol. 2, pp. 255–266

• Eibl-Eibesfeldt, I & Salter, FK 1998, Ethnic Conflict & Indoctrination: altruism & identity in evolutionary perspective, Berghahn Books, New York

• Grabara, M 2015, 'Comparison of posture among adolescent male volleyball players and non-athletes', Biology of Sport, no. 32, vol. 1, pp. 79-85

• Hanna, E, Gough, B & Hudson, N 2018, 'Fit to father? Online accounts of lifestyle changes and help‐seeking on a male infertility board', Sociology of Health & Illness, no. 40, vol. 6, pp. 937-953

• Jung, A & Schuppe, HC 2007, 'Influence of genital heat stress on semen quality in humans', Andrologia, no. 39, vol. 6, pp. 203-215

• Loker, S, Ashdown, S & Schoenfelder, K 2005, 'Size-specific analysis of body scan data to improve apparel fit', Journal of Textile and Apparel, Technology and Management, no. 4, vol. 3, pp. 1-15

• Martin, K 2018, Puberty, sexuality and the self: Girls and boys at adolescence, Routledge, UK

• Parazzini, F, Marchini, M, Luchini, L, Tozzi, L, Mezzopane, R & Fedele, L 1995, 'Tight underpants and trousers and risk of dyspermia', International Journal of Andrology, no. 18, vol. 3, pp. 137-140

• Sanger, WG & Friman, PC 1990, 'Fit of underwear and male spermatogenesis: a pilot investigation', Reproductive Toxicology, no. 4, vol. 3, pp. 229-232

• Sapra, KJ, Eisenberg, M, Kim, S, Chen, Z & Buck Louis, GM 2016, 'Choice of underwear and male fecundity in a preconception cohort of couples', Andrology, no. 4, vol. 3, pp. 500-508

• Simon, W 2017, Sexual conduct: The social sources of human sexuality, Routledge, UK

• Smith, LH 2017, 'Undressed: A Brief History of Underwear', Critical Studies in Men's Fashion, no. 4, vol. 1, pp. 96-103

• Tsaousi, C & Brewis, J 2013, 'Are you feeling special today? Underwear and the ‘fashioning’of female identity', Culture and Organization, no. 19, vol. 1, pp. 1-21

• Wannamaker, A 2001, Mediated Boyhoods: boys, teens & men in popular media & culture, Peter Lang Publishing, New York

• White, M 2010, 'Listing eBay masculinity: erotic exchanges and regulation in ‘gay’and ‘gay interest’underwear and swimwear auctions', Journal of Gender Studies, no. 19, vol 1, pp. 43-58