th0ngs

They are only a fairly new player in the men's underwear industry (since early 1980s), and yet are one of the oldest forms of men's undies.

Pre-modern cultures all over the world typically wore them underneath a base layer of clothing (eg loincloth)

G-strings weren't marketed to men until they became a success for women; and even since the 1980s they are still considered somewhat taboo in more homophobic circles.

So why would any Aussie bloke want them?

• A very practical piece of clothing that your ancestors probably would have worn

• Your partner may greatly appreciate seeing you in one

• Abrasion-free pouches that will always move with you

• Enhances visibility and contours of the front profile

• Perfect for working out at the gym

• Ideal when you are wearing a pant waistline that rests on the hips

• They will never chafe or "ride up" on you!