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mUndies is an independently owned Australian business specialising in anatomical underwear for men.

When I searched for business opportunities in South-East Queensland (SEQ), I saw there are plenty of stores retailing women's underwear, but none at all for men.

What's up with that?

So, I've started mUndies Australia to not only fill this market gap, but to let fellow men know there are actually heaps of health benefits that come from wearing a good pair of jocks – including posture and reproductive health.

About the Founder/Creator

Mitch is a true Aussie local who grew up on the Northside of Brisbane.

My passions include: art, music, humanities, business, and immersing himself in Nature.

After realising the 9-5 daily grind isn't quite my cup of tea, I have started a business which is going to sell products which are truly beneficial to men's health.

I want to have a business which completely owns all of its imagery, maintaining artistic creative control.

I also believe in using the technology available to us in such a way to make the shopping experience seamless as possible.

Dare I say I'm taking a transparent approach to business development; opening the doors of suggestion so that people end up with a business which does not negatively impact on the environment or a person's way of life in any way, shape or form.