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LET'S GET SOME LEADS
LET'S GET SOME LEADS
Now that you've got your current contacts in and set up some automation, let's drive some new leads in!
GENERATE NEW LEADS
GENERATE NEW LEADS
BHHS Connect has both free and paid options to help you get fresh leads and contacts into your CRM. Contacts are the fuel that feeds your business, therefore you’ll want a solid lead generation strategy. Try out different techniques and see what works best for you.
FREE OPTIONS:
FREE OPTIONS:
Seller Valuation Report
Squeeze Pages
Landing Pages
Core Present (CMA Tool)
Call/Text Capture
PAID OPTIONS:
PAID OPTIONS:
Paid lead generation options are available to you in the "Marketplace", and may change at any time. While there’s lots of great stuff available for you to use, it’s important to understand that none of it is mandatory.
PAID FEATURE HIGHLIGHT:
PAID FEATURE HIGHLIGHT:
Property Boost
Property Boost
Target Homebuyers on Facebook via Your Individual Listings with BHHS Connect's most popular add-on!
Use one of your most powerful assets, your listings, to generate buyer leads. Advertise your listings on Facebook where 1000’s of local potential buyers await. Propel your website traffic, amplify listing exposure, generate qualified leads, and impress your sellers. Start boosting your listings today in the BHHS Connect Marketplace!
KEY FEATURES OVERVIEW:
KEY FEATURES OVERVIEW:
> SELLER VALUATION TOOL
The seller valuation tool within BHHS Connect is used to offer an estimated value with the address of that property.
The seller valuation report can be assigned to a contact from both the BHHS Connect dashboard as well as each individual contact profile. Home valuations are a great way to capture seller-focused leads using BHHS Connect and provide current seller leads with a free home valuation.
PRO TIP:
Seller Valuation emails in BHHS Connect are only sent manually. There is no automated monthly email option for sending these reports. For an automated monthly touchpoint, consider subscribing your contacts to a Market Report that applies to the area surrounding their home. Or, consider setting up task reminders related to the contacts you’d like to send reports to on a regular basis.
> SQUEEZE PAGES
In BHHS Connect, a squeeze page allows you to create a page of listings based on a customized search. It also includes an option for driving traffic to your Seller Valuation and Market Reports pages. Your squeeze page will force registration an work to capture leads. This tool is FREE, and you can create as many as you’d like!
For example, if you know the average buyer would look for homes in a particular area or price range, you can set up a squeeze page that brings them to listings matching those criteria! From there you can share it on social media or even add it as a permanent page on your website.
Or perhaps you’ve decided to do a quarterly promotion related to Market Reports, encouraging people to sign up for monthly updates via email. You can set up a squeeze page that brings them to the Market Report sign-up page on your Landing Page. LEARN MORE >
PRO TIP:
The power of Squeeze Pages is that they track statistics, like how many people have visited the link and how many people have signed up, giving you insight into which of your advertising and marketing efforts are working. Once you know that, you can streamline your business and focus only on what’s delivering you results.
> LANDING PAGES
BHHS Connect's Landing Pages are standalone pages that capture leads and drive visitors to your funnels. They allow you to target niche audiences with ease!
They can also be used to advertise you and your business, opt contacts into a monthly newsletter, or begin a conversation on Facebook Messenger.
> SMART NUMBERS
Each office has its own assigned Smart Number. This is a fully digital number that is responsible for routing inbound calls and texts to the correct agent.
It’s ‘Smart’ because it can tell the difference between your contacts and another Agent’s contacts within your office.
A SMART NUMBER KNOWS:
A SMART NUMBER KNOWS:
Your cellphone number, and the cellphones of the other users in your Office/account
Your contacts’ phone numbers
Your Office numbers
Which contacts/leads belong to whom
Who contacted which contact last
What auto-communications went to which contact last
DON’T TEST WITH YOUR OWN NUMBER.
DON’T TEST WITH YOUR OWN NUMBER.
We know you’re curious. It’s understandable. But please DO NOT test any Smart Number using your mobile phone or your office line. It will only cause system issues. Testing calls or texts from your own number can result in possible misrouting both during your test and later on when real people call or text.
WHY?
When you add yourself as a text lead or try calling the Smart Number to test call routing – the system cannot call or text itself! Remember, each office number and your cell phone number are stored in BHHS Connect, attached to personal accounts, office listings, the company roster, etc. By calling or texting from the same number the system is trying to route to, it creates a circular loop.
Still want to test? We get it! But please do it using a spouse, partner, or close friend’s phone to avoid routing problems both during your test and in the future.
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