Founded just under three years ago, Java Been is now a bustling cafe. With its high ceilings and "found space" appeal, the cafe has come to host exhibitions, meetings, and local bands. It has become an integral part of the arts revival communitythat has taken root in the old factory mill buildings along the river.
The owners take pride in their community, striving to provide a creative space with gourmet coffee, tantalizing baked goods, and music to inspire the artist's soul.
Throughout the day, self-employed and remote workers enjoy a focused space away from home to get in a few productive hours. At night, the space comes alive with artists, student study groups, and everyday people just looking to enjoy a cultured night on the town.
Directions:
Download Style Guide (Here)
Develop a marketing slogan for the new coffeehouse "Java Been" by using their vision, logos, and color schemes. These can all be found in the Style Guide.
Come up with a slogan that will meet your desired demographics.
Develop a commercial that is 30 seconds in duration exactly and continues to target your demographics.
Rubric:
Storyboard 20 pts
Commercial is 30 seconds 30 pts
Commercial is aligned with demographics 10 pts
Commercial conveys vision 10 pts
Commercial color scheme is used 10 pts
Export as: Java Been_your name 10