Senior Capstone Project - REDe Print n Shop

I was involved in:

• Researching and presenting all the findings regarding the business's internal and external conditions to the client

• Worked alongside another team leader to compile the final presentation to client (via video due to COVID)

• Extensive research would be done to evaluate the business's internal & external conditions before suggesting any recommendations
  (This included Political, Economic, Social, Technological, Environmental, Legal, and Industry conditions)
  

• Findings suggested the business was struggling with Digital Marketing (Website & Social Media), and lack of integration with their community (Partnering with other organizations or local businesses)
  

• Final Recommendations included:

1. Revamping the Business's Website by Hiring Professional Website Designer, using primary research with Qualitative Methods to help build the Website, and Partnering with PSU School of Art & Design

2. Building a Larger Social Media Presence by implementing Social Media Campaigns with or without using Google Ads, and Partnering with a non-profit organization