Paid Display Ads Campaign

After creating the website, Marketing Campaigns were set in place for Customer Acquisition. Both Google Ads & Facebook Ads Manager were used for several marketing campaigns, however Google Ads was favored for the last major Paid Display Ads Campaign due to its potentially higher reach.

(1) The Campaign Brief Details

A Campaign Brief was given, whose focus was around selling the last 1,000 units of the "Mellow Yellow" Neon Color, due to the CEO deciding to get rid of that product color variant altogether.

(2) This Display Ads Campaign involved:

  • Choice of Channel (which was Display Ads)

  • Determining Campaign Goal - which was to increase Sales on the leaving product color variant

  • Determining KPI (Key Performance Indicator) - which was any increase in conversion rates on said product color variant

  • Budget & Scheduling - $20,000 divided up for a whole month, on a day-to-day basis

  • Targeting Parameters (Demographics & Audience Segments)

  • Creating the Ads themselves (2 Ad Creatives were made using Photoshop & Canva.com) while following Brand Guidelines

  • Programming these Ads into Google Ads - Along with their Headlines, Descriptions, URLs, etc.

  • Campaign Analysis - using data results from campaign to calculate CTR and Conversion Rates, and decide which of the 2 Ads performed better

  • Creating UTM links for the Ads Campaign - One for each Ad Creative