Data Analytics - Marketing Project
Data Analytics - Marketing Project
Fall 2021 MKTG-462
Embedded Files
Summary
Summary
A database—which held data for a realistically made-up business—was assigned in order to be analyzed and recommend solutions.
The context was of a business—a local small grocery store— whose parent company owned multiple versions of the same store across a region of the United States. These stores sold:
meats, fish, fresh produce (mainly fruits), sweets, & wines
and products made of gold (such as jewelry)
What Was Done?
What Was Done?
The goal was then to suggest recommendations determined from:
Fixing, re-organizing, and cleaning up the data
(using Excel)Data Analytics
(Via Excel, Tableau, & Enginius - Predictive Modeling)Secondary Research
The Full Marketing Project Report (Shown Below)
The Full Marketing Project Report (Shown Below)
Market Insight Project Written Report.docxThe Marketing Insight Project — Presentation
The Marketing Insight Project — Presentation
Marketing Insight Project PRESENTATION.pptxPage updated
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