TABLE OF CONTENTS
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(1) Before Creating the Nöz Website
(1) Before Creating the Nöz Website
A Customer Empathy Map was made to determine the target customer/audience that the site would mainly market towards, ever before the Website was created.
(2) What Elements Have Been Added to the Website?
(2) What Elements Have Been Added to the Website?
The Nöz Website I created is comprised of a few elements including:
Value Proposition
Brand Visuals (Brand logo, colors, fonts, photography, etc.) - provided by a Brand Guidelines Workbook and any other Marketing Campaign Briefs
SEO - Keyword Research & Site Meta Tags
Landing Page Optimization - Trust Badges & Product Page [Customer] Reviews Section
A/B Testing - On the CTA button's color, residing on the Nöz Site Home Page
Promos & Offers - Adding Homepage Banner & Shipping Discount Code
(3) The Website Google Slides Presentation
(3) The Website Google Slides Presentation
Once these core elements of the site were implemented, they were to be presented in a Google Slides Presentation. This served as an overview about all of the Website's changes over time (over the duration of my Internship Program).
The full Google Slides Presentation can be seen below.
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