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Synchronous work
Synchronous work
This week during our synchronous class time we will:
Go over the key aspects of rhetoric and the rhetorical triangle
Practice together analyzing some ads through a rhetorical lens
Discuss and workshop how to think about "occasion"
Go over the key things to think about when starting to research
Tasks to complete before coming to class this week:
Tasks to complete before coming to class this week:
Make sure you've completed all of last week's asynchronous steps before you come to class this week! If you have time, do your best to complete STEP 1 of this week's asynchronous work before class!
Asynchronous Work - 4 steps
Asynchronous Work - 4 steps
Step 1: Deepen your understanding of the rhetorical triangle (75 mins)
Step 1: Deepen your understanding of the rhetorical triangle (75 mins)
Watch this ad
Watch this ad
Watch this BMW Superbowl ad from 2015, and answer the following questions about it:
Which appeals (ethos, pathos, logos) are coming through the strongest here? Where do you see them coming through?
Who is probably the target audience for this ad?
What angle is BMW taking on their subject - what qualities of their product are they particularly highlighting?
Now watch this rhetorical breakdown
Now watch this rhetorical breakdown
Watch this video to see an expert break down that same BMW ad along rhetorical lines! Then, compare what he noticed in his breakdown to what you noticed when you watched on your own. Answer the survey questions below to show the similarities and differences in what you noticed.
Using the rhetorical triangle to break down a passage
Using the rhetorical triangle to break down a passage
Read through this short passage, and fill out the attached rhetorical triangle graphic organizer breaking down the author's rhetoric.
Albright prompt.pdfIf you want more examples of rhetorical breakdowns:
If you want more examples of rhetorical breakdowns:
This same BMW ad expert has an entire channel of breakdowns of various Superbowl ads throughout the years. Pick and choose a few that seem interesting to you, and watch what he notices rhetorically!
Step 2: More on audience - thinking through primary and secondary audiences (45 mins)
Step 2: More on audience - thinking through primary and secondary audiences (45 mins)
Considering audience
Considering audience
Watch this video to get a sense for how speakers think about their audiences when they draft their texts
Primary vs. Secondary Audience
Primary vs. Secondary Audience
Watch this screencast of Ms. KP explaining primary vs. secondary audiences
Identifying Audiences Quick Practice
Identifying Audiences Quick Practice
For each of the advertisements below, try to identify who the primary and secondary audiences are. Be as SPECIFIC as possible with your audiences.
Nike 2020 print ad
Rolling Stone Magazine 2013 print ad
World Wildlife Fund 2018 print ad
Step 3: More on occasion - looking deeper at the rhetorical situation (25 mins)
Step 3: More on occasion - looking deeper at the rhetorical situation (25 mins)
Rhetorical Situation
Rhetorical Situation
Watch this overview to get a sense for all the things you could think about for the rhetorical situation
Context - the when and where
Context - the when and where
Watch Yumna Sammy break down some key things to think about when you are considering the context in a rhetorical situation
Albright prompt.pdfQuick practice
Quick practice
Come back to the Madeline Albright speech that you looked at in Step 1 of this week's work, and think about the occasion for this speech:
How/why might a graduation be an important part of the context for this speech?
What else was going on politically at the time? (Albright, remember, is a politician)
What else was going on socially at the time that might be important?
Does Albright call on any important pieces of historical context that could affect the message of her speech?
Answer these questions in your notes, and be ready to discuss them when we discuss this speech in class!
Step 4: Start researching your topic for your own protest speech! (60 mins)
Step 4: Start researching your topic for your own protest speech! (60 mins)
Directions and advice:
Directions and advice:
In your speech, you're going to need examples and evidence to back up your claims and arguments. The more you can paint a picture of your issue through examples that the audience can imagine and relate to, the more convincing you will be! So your task this week is to try to find some of those examples/stories/anecdotes you can use in your speech to get your audience to imagine what's at stake in your issue (pathos).
Here are some examples of what good stories/evidence might look like for different topics:
For police brutality: describing the story of what happened to a victim of police violence here in Portland (find a specific victim's story to tell!)
For animal cruelty: describing the experiments that make-up companies do on test rabbits when they are testing the safety of their new make up lines
For immigration: tell the specific story of an immigrant family who came to America, and what conditions they were trying to flee in their own home country
Climate change: Describe the new laws and government policies put in place in a country that is taking climate change seriously
Etc. etc.
Resources to help you get started! (click on the links below)
Resources to help you get started! (click on the links below)
Multnomah County Library, social issues resources
(links to searchable sites specifically for modern social issues)
Gale News
(a database of recent news stories on every topic!) (password: Parkrose)
Gale In Context
(a wider-range database on pretty much any topic!) (password: Parkrose)
Parkrose Library Website - research page
(go here to find lots of links to possible resources for your research!)
Keep a record of what you find in your notes!
Keep a record of what you find in your notes!
If you would like a research tracker to keep track of what you find, click here to download one: research tracker
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