Objective: Develop a comprehensive social media marketing campaign for a fictitious or real business.

Components: Platform selection, target audience analysis, content creation, scheduling, and performance metrics.

Resources:

• HubSpot: Social Media Marketing for Beginners

• Buffer: The Beginner’s Guide to Social Media Marketing

Objective: Conduct market research for a new product or service idea.

Components: Survey creation, data collection, data analysis, and presentation of findings.

Resources:

• Qualtrics: Market Research Guide

• SurveyMonkey: Market Research Surveys

Objective: Create a brand identity for a new product or service.

Components: Logo design, brand name, tagline, brand story, and visual identity.

Resources:

• Canva: Branding Basics

• Adobe Spark: How to Build a Brand

Objective: Develop an advertising campaign for a product or service.

Components: Ad design (print, digital, video), messaging, media plan, budget.

Resources:

• AdEspresso: How to Create an Advertising Campaign

• Google Ads Help: Create Effective Ads

Objective: Create a detailed plan for launching a new product.

Components: Market analysis, positioning strategy, launch timeline, promotional activities, and sales strategy.

Resources:

• Shopify: Product Launch Checklist

• HubSpot: The Ultimate Guide to Product Launches