Objective: Develop a comprehensive social media marketing campaign for a fictitious or real business.
Components: Platform selection, target audience analysis, content creation, scheduling, and performance metrics.
Resources:
Buffer: The Beginner’s Guide to Social Media Marketing
Objective: Conduct market research for a new product or service idea.
Components: Survey creation, data collection, data analysis, and presentation of findings.
Resources:
Qualtrics: Market Research Guide
SurveyMonkey: Market Research Surveys
Objective: Create a brand identity for a new product or service.
Components: Logo design, brand name, tagline, brand story, and visual identity.
Resources:
Canva: Branding Basics
Objective: Develop an advertising campaign for a product or service.
Components: Ad design (print, digital, video), messaging, media plan, budget.
Resources:
AdEspresso: How to Create an Advertising Campaign
Google Ads Help: Create Effective Ads
Objective: Create a detailed plan for launching a new product.
Components: Market analysis, positioning strategy, launch timeline, promotional activities, and sales strategy.
Resources:
Shopify: Product Launch Checklist
Free online courses covering various aspects of digital marketing.
Google Digital Garage
Free courses on inbound marketing, content marketing, and social media marketing.
Online courses from top universities on marketing topics.
A user-friendly tool for designing marketing materials.
Canva Design School
Courses on social media marketing and social media management.
Hootsuite Academy
CANVA
Canva for Beginners - YouTube
Getting Started with Canva - Canva Design School
Canva Tutorial for Social Media - Udemy
Canva Tips and Tricks - HubSpot Blog
Advanced Canva Design Techniques - YouTube
Hootsuite Quick Start Guide
Hootsuite Academy: Social Media Marketing
Hootsuite Blog: How to Use Hootsuite
Mailchimp Getting Started Guide
Mailchimp Academy
Google Analytics Academy
Google Analytics Beginners Guide
Buffer Getting Started Guide
Buffer Blog: Social Media Tips
SEMrush Academy
SEMrush Blog
Explores the psychology behind why people say "yes" and how to apply these understandings in marketing.