These findings will be explored in more detail with working groups at future orientation and networking meetings.
NOTE: No groups were "very dissatisfied"
Of the eight supports listed (Networking Meetings, Consensus Workshop, Anti-Oppression Workshop, Working Group Budget, Working Group Special Project Funding, PIRGTOPIA display, OPIRG Webpage, Working Group Wiki) the top supports based on the sum of all top three rankings were:
These were followed in diminishing numbers of top three rankings by
*PIRGTOPIA was rained out this year so it is unclear how many groups would have been at the event
Number of people at event is the number one measure of success for groups (82%). This measure could be mined further to get feedback from attendees (ex. how they found out about the event, did they get value from the event, did they sign-up for further action); just over half the groups say they use surveys.
OBJECTIVE - Increase use of relevant data to help evaluate group activity/success by 40% of groups by end of second term 2017-2018.
Outreach (in conjunction with "Communication Tools") can significantly impact a group's success if done well: Making an announcement in class is often the best way to reach a lot of people with a 3-5 minute presentation, but can be difficult to arrange to speak to a lot of large classes. Tabling in the student centre is valuable more for the direct contact made with people who choose to come and talk or pick up information. The one-on-one opportunity is great if you are prepared (enough volunteers to answer questions, take-away action material)
SUGGESTION: next time you have a good turnout at an event or meeting, ask people how they heard about it. Keep track of the responses. Have useful info available at tables people can take away.
Working Groups are reminded to ensure OPIRG McMaster is clearly identified at your table display.
The majority of groups (82%) - not surprisingly - use Facebook Groups to carry out their internal communications (as does the Coordinator of Volunteers for Working Groups and General Volunteers, et. al).
Adding events to the OPIRG Calendar (55% of groups) is made easier by our new website which can automatically import events from working group Facebook groups.
OBJECTIVE: Increase use of event calendar by working groups by 45% by January 2018.
Social media tools should be used based on your understanding of what your audience is using: A little less than half (46%) of groups are using Twitter, and the same number use (46%) their own group's blog or website.
Groups should be using online calendars to post their meetings and events (only 27% are) since they are easy to use and widely available (see WIKI for Media contacts which includes online calendar links); 18% of our working groups use Instagram, same as groups using email as communication tool. One group is using Slack and no groups are using Snapchat.
All groups and volunteers are encouraged to take OPIRG's Passion to Power skills workshops in the fall and winter, which include communication strategy.