This poster is for the movie planes which is in a way a sequel to the movie cars. I don't believe the poster is very effective for multiple reasons. Firstly because their is simply no information. I believe this poster relies on you being able to have knowledge about the previous movie series “Cars”. But those movies are fairly old and the newer generation of younger kids might not know what that is. Also the photo is not very descriptive. What I mean by this is that it's just a couple of planes in the sky. That's not really telling you at all what the movie is about as we already know its about planes from the title. What I might add to the poster to make it better is perhaps a quick line for what it is about. For example if it was about racing I would put in line saying something like “who will win the race”. Just something quick to give you a little information of what its about. A second thing I would add is to replace the graphics with something else that would give the reader a little more information. For example, if it was about racing you could show some planes racing above a track instead of just flying through the sky, I believe it would give a little more detail. In conclusion I don't think this is a very well thought out poster, lacking much detail and information.