This is a short motion graphic explaining the concept of Information Processing Theory (IPT). I chose to develop a motion graphic because it is an appropriate medium to explain a process.

I made the storyboard using Canva, GarageBand to edit the audio, Genial.ly to create the motion, and iMovie to add the audio recording.

After watching this motion graphics, learners will be able to:

1. Identify the concept of Information Processing Theory.

2. Analyze the differences between short-term and long-term memory characteristics.

3. Evaluate the significance of attention and information rehearsal.

4. Explain the implication of the concepts in learning design.

5. Connect previously learned concepts with new concepts they will learn.

1. Information Processing Theory: the artifact is chunked into smaller parts to help learners focus on processing each part.

2. Schema Theory: the artifact uses several previously learned concepts to strengthen recall.

3. Cognitive Load Theory: the artifact was developed with careful consideration of the human mind's limited capacity.

4. Cognitive Theory of Multimedia Learning - Multimedia Principle: the artifact uses both verbal, visual, and auditory elements to explain the concepts.

5. Cognitive Theory of Multimedia Learning - Coherence Principle: the artifact uses a simple design and concept relevant to the message.

6. Cognitive Theory of Multimedia Learning - Signaling Principle: the artifact uses graphic, visual, and auditory emphasis and cues to highlight important parts.

7. Cognitive Theory of Multimedia Learning - Redundancy Principle: the artifact uses graphics and voice-over to complement each other and does not present redundant information.

8. Cognitive Theory of Multimedia Learning - Spatial Contiguity Principle: the artifact puts the visual and its corresponding explanation close to each other.

9. Cognitive Theory of Multimedia Learning - Temporal Contiguity Principle: the artifact presents graphics and its corresponding spoken explanation at the same time.

10. Cognitive Theory of Multimedia Learning - Segmenting Principle: the artifact presents the concepts in a segmented manner to not burden learners' cognitive load.

11. Cognitive Theory of Multimedia Learning - Modality Principle: the artifact presents a balanced use of graphic, visual, and auditory elements to explain the concept.

12. Cognitive Theory of Multimedia Learning - Personalization Principle: the artifact features a learning agent explaining the concepts in first-person and conversational language.

13. Cognitive Theory of Multimedia Learning - Voice Principle: the artifact uses real human voice with some editing in volume.

1. Martinez, M. E. (2010). Learning and Cognition: The Design of the Mind. Boston: Merrill.

2. Mayer, R. E. (2014). Cognitive theory of multimedia learning. In R. Mayer (Ed.), The Cambridge Handbook of Multimedia Learning (2nd ed., pp. 43–71). Cambridge: Cambridge University Press.

3. Lawless, C. (n.d.). What is Information Processing Theory?: Using it in Your Corporate Training. LearnUpon Blog. https://www.learnupon.com/blog/what-is-information-processing-theory/