Academic Excellence

Digital Media Intellect VIP

Motorsports VIP

Strategy & Content Planning Team

Joined a multidisciplinary team exploring the intersection of creative work and digital strategy through NYU’s Vertically Integrated Project program.
Key Initiatives & Impact:
- Scheduled and published social media content across platforms, ensuring alignment with branding guidelines.
- Analyzed audience engagement data to evaluate performance and identify opportunities for growth.
- Collaborated with team members to brainstorm creative strategies for increasing student engagement.
- Learned the structure of professional social media marketing, balancing creativity with consistency and brand identity.
- Gained hands-on experience with content planning, metric analysis, and digital strategy in an academic-professional setting.

This project helped me understand how strategic thinking and creativity work together in digital communication. By managing content schedules and analyzing engagement data, I learned how to make decisions grounded in both intuition and measurable impact. Collaborating with a multidisciplinary team strengthened my ability to communicate ideas, adapt to different working styles, and think critically about branding. This experience sharpened my analytical skills and deepened my interest in using digital strategy as a tool for meaningful engagement.

Connection to UN Sustainable Development Goals

This experience demonstrated how media can be quantifiable and measurable, connecting to key UN Sustainable Development Goals (SDGs):

SDG 12: Responsible Consumption & Production – Showed how data-driven insights can assess the impact of digital initiatives. This knowledge could inform future projects like my Cloud Closet software, which would track the carbon footprint of clothing purchases and promote sustainable consumer behavior.
SDG 9: Industry, Innovation & Infrastructure – Provided firsthand experience in digital marketing and online engagement, highlighting how organizations innovate and refine digital strategies.
SDG 17: Partnerships for the Goals – Fostered collaboration among creators, planners, strategists, supervisors, faculty, and administrators, demonstrating the importance of cross-functional teamwork in media and content creation.

Business Strategy & Sponsorship Development

Joined the VIP team to gain hands-on experience in sponsorship development, outreach, and digital strategy for NYU’s Motorsports program.
Key Initiatives & Impact:
- Sponsorship & Outreach – Researched and contacted 30+ potential sponsors, partners, and testing sites to secure funding and partnerships.
- Sponsorship Deck – Designed a 6-page sponsorship proposal with clear, engaging, and visually compelling content tailored to potential partners.
- Website Revamp – Proposed and drafted a new 6-page website framework and built a 17-frame Figma prototype, collaborating with the media team to ensure consistent branding, messaging, and user experience.
- Professional Skills – Strengthened business development, research, and outreach capabilities while learning the importance of clear communication and branding in sponsor relations.
- Technical Skills – Gained experience in website prototyping and UI/UX design, enhancing ability to present technical information in a digestible and professional format.

Working with the Motorsports VIP expanded my understanding of business strategy in a fast-paced, technical environment. Through sponsorship outreach, deck design, and website prototyping, I learned how to communicate complex information clearly and persuasively. Coordinating with different teams taught me the importance of alignment, branding, and effective stakeholder communication. This experience strengthened my confidence in business development and reinforced my interest in roles that blend strategy, innovation, and design.
Link to Sponsorship Package: https://www.canva.com/design/DAF0wSyMGKM/5SOBv4xA6vMvn25U-wxHEQ/edit?utm_content=DAF0wSyMGKM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Link to End of Year Presentation: https://docs.google.com/presentation/d/1yNdup9821TQwnzyiz2fbXIcD-uxuunpdmwFIZIszXXM/edit?usp=sharing

Connection to UN Sustainable Development Goals

SDG 17: Partnerships for the Goals – Strengthened industry-academic partnerships by reaching out to 30+ potential sponsors and developing a 6-page sponsorship deck to support long-term funding.
SDG 9: Industry, Innovation & Infrastructure – Enhanced the team’s digital presence through a 17-frame Figma prototype and website revamp, improving accessibility and professional branding.
SDG 4: Quality Education – Supported a student-led engineering initiative by creating resources that connect technical work with external stakeholders, helping ensure the project’s sustainability and visibility.

Summer Class – Product Strategy & Innovation

Completed an intensive course in AI-driven product management, focused on applying product frameworks to real-world business problems through research, prototyping, and strategic recommendation.
Key Initiatives & Impact:
- Conducted consumer interviews and user research to identify pain points and inform product direction.
- Developed prototypes and iterated on solutions based on user feedback and data-driven insights.
- Delivered a final case study presentation at NYU Stern, synthesizing research into a structured product recommendation.
- Gained exposure to industry practices through guest speakers, learning how product managers navigate real-world trade-offs and decision-making.
- Built a strong foundation in product management frameworks, including problem definition, user segmentation, and solution prioritization.

This course had a significant impact on my academic and professional development by showing me that product management is both highly structured and deeply creative. I learned how to systematically conduct consumer research and translate insights into actionable product decisions. The experience strengthened my ability to connect data with real user needs, while the final presentation refined my ability to communicate ideas clearly and support them with evidence. Overall, it reinforced my interest in roles at the intersection of technology, business, and user experience.
Link to Prototype Demo: https://drive.google.com/file/d/1oKFLZkoZrGy8yBtKkC7TJPURh4cksvNG/view?usp=sharing

Connection to UN Sustainable Development Goals

SDG 4: Quality Education – Applied hands-on learning through research, prototyping, and real-world case analysis, strengthening practical and interdisciplinary skills.
SDG 8: Decent Work & Economic Growth – Developed product management capabilities that contribute to innovation, entrepreneurship, and business growth in the tech sector.
SDG 9: Industry, Innovation & Infrastructure – Built understanding of how user-centered design and technology can drive scalable, impactful solutions across industries.

Research Process

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