Double conversions with laser-focused web analytics training

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable

Training Topics & Learning Outcomes

1. Understanding analytics within the context of YOUR business

   • What you need and don’t need to do get massive insights from Google Analytics (learning how to ask. the right questions is key)

   • A framework to understand metrics that matter at each stage of the funnel (this will allow you to make the biggest impact with the least amount of effort)

2. Demystifying Google Analytics

   • Why Google Analytics is the only tool you should consider for your web analytics (hint: it’s free and more powerful than most paid tools out there)

   • The 3 core metrics that Google Analytics uses to track how visitors behave on your site (and how this can help you easily understand 99% of what’s going on)

   • How to get the exact data you need from the 4 types of reports that Google Analytics offers (this is what’s typically called the “AABC” of web analytics)

   • Why Google Analytics is the only tool you should consider for your web analytics (hint: it’s free and more powerful than most paid tools out there)

   • Tracking your users along the entire path to conversion (instead of just focusing on sales and guessing how they got there)

3. Mapping Google Analytic UA to your business

   • How to translate your entire business into simple key metrics and segments (this is perhaps the most important lesson in the entire course)

   • The 4 steps to create a comprehensive measurement plan for your business (starting from high-level goals and going all the way down to analysing specific groups of visitors)

4. Setting up Google Analytics UA the right way

   • How Google Analytics “Accounts, Properties, and Views” work (and why you shouldn’t just use the default settings)

   • Why Google Analytics is the only tool you should consider for your web analytics (hint: it’s free and more powerful than most paid tools out there)

   • A step-by-step walkthrough on how to correctly set up your Google Analytics from scratch in just a few minutes (we’ll literally show you where to click and which boxes to check or uncheck)

   • Keeping track of each of your digital marketing campaigns inside Google Analytics

   • How to use Google Tag Manager to install Google Analytics on any website (without the help of a developer)

5. Extracting actionable insights from Google Analytics UA reports

   • Learn how to use Google Analytics’ most important reporting features in under 20 minutes (there are literally thousands of ways to look at a single report, but we will show you how to narrow down to view just what’s most important to you)

   • Understanding WHO are your website visitors using the Audience reports (you will learn how to know exactly what EACH customer did on your site before completing their purchase)

   • Analysing WHERE your visitors are coming from using the Acquisition reports (this is super important in learning the difference the channel that drives the most traffic vs. the channel that converts the most users)

   • Determining WHAT your visitors are doing on your site using the Behavior reports (and how to find the most valuable piece of content on your entire site)

   • Learning how CONVERSIONS happen on your site using the Conversions report (and what’s are the most common paths to conversion)

   • How to get extract the most value from these reports by analysing segments (hint: you should probably look at customers and non-customer separately!)

6. Hands-on tracking tutorials

   • Learn the 2 main ways to track conversions on your site (and when to use each one)

   • Watch real-life examples of setting up campaign tracking, from start to finish

7. The Analytical Mindset

   • How to avoid going into Google Analytics rabbit-holes and get the answers you want every time

   • Discover 7 powerful insights you can start using immediately to get more traffic, leads, and sales

8. Creating Dashboards with Data Studio

   • Learn how to use Google Data Studio and create powerful reporting dashboards in a few minutes

   • A step-by-step walkthrough of setting up a dashboard to monitor the entire sales funnel of a real business

9. Troubleshooting your analytics setup

   • The ONE Chrome plugin you absolutely have to use to make sure your implementation is working correctly

   • Tracking your visitors across all the domains you own (you’ll probably need this if you have a membership site, use checkout software, landing page providers, or if you use an external content management system for your blog.)

   • Go-to resources for advanced analytics strategy, implementation, and troubleshooting

10. Dissecting a successful Facebook ad

    • Analysing all the elements that compose an ad and interesting ways how some huge advertisers are experimenting with them to increase conversions

    • Understanding all the different ad formats and placements (and the things that will prevent your ad from being approved by Facebook)

    • A proven strategy to architect your campaigns (success with Facebook ads is about more than just segmentation and ads—your campaigns NEED to be structured in the right way)

    • The THREE factors that determine how much you’ll pay for your ads (and the different bidding strategies you can use depending on your objective)

11. 10. Advanced Google Analytics UA

    • How to use RegEx to create powerful filters inside Google Analytics (most analytics experts use these regularly to drill down on reports)

    • How to track users who have logged in to your service or platform (even if they log in using different devices or browsers)

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable