Create massively profitable Content Marketing campaigns

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable

Training Topics & Learning Outcomes

1. How content marketing fits into your business

   • The role of content marketing in your marketing funnel

   • Differentiate copywriting and content marketing

2. Discovering your "target persona"

   • Performing persona research

   • Discovering all the demographic data

   • Massively develop insights about your ideal users

   • Run customer interviews (with the script templates)

   • How to validate that you’re ready to create a persona for your business

   • The 3 mistakes to avoid when going through the process of creating your target persona

3. Crafting messages that convert

   • How to use “single-minded value propositions” to create a more efficient sales funnel

   • Crafting compelling single-minded value propositions for each persona at each stage of the sales funnel

   • How to think like a reader in the attention-deficit era and the FOUR tactics you can use create content that people actually consume

   • The four most effective types of long-form content you can use for your business (and examples from a bunch of different industries)

   • Tools for creating high-quality and engaging content

4. Top of the Sales Funnel: Content that attracts traffic

   • Proven content formulas to create blog posts, YouTube videos, social media posts, and podcasts that attract massive traffic to your website

5. Middle of the Funnel: Content that turn traffic into leads

   • How to create high-converting landing pages, lead magnets, webinars, and trials that turn visitors into qualified leads

6. Bottom of the Sales Funnel: Content that turn leads into customers

   • 4 types of content campaigns to boost your sales and revenue (and work for any company and industry)

7. Building a strategic content calendar from scratch

   • How to never run out of content ideas and making data-driven decisions about what content to create

   • The framework to turn your single-minded value props into an entire content calendar for all of your marketing channels

   • One simple way to determine which is the most important piece of content for your business

   • The 4 types of emotions you want your users to have (and how each can help you accomplish a specific business goal)

   • How to properly use automation to deliver relevant messages to your users (and the tool to use to easily map your entire communication strategy)

   • Setting up processes that set you up for success

   • How to prioritise all the ideas in your content calendar to maximize growth

8. Picking the right channels for your content marketing

   • Why email is probably the most important channel for your content marketing strategy (and the ONE element that can make or break the success of your emails)

   • The 3 principles to follow if you decide to use paid channels for content marketing.

   • How to use social media for content marketing (and why you shouldn’t just publish your content to as many channels as possible)

   • A simple, step-by-step process to perfectly optimize your content for search engines (even if you don’t know anything about SEO)

9. Writing copy that convert

   • The 4 essential pieces of information you need to have BEFORE you can even start writing any content

   • How to adapt storytelling for content marketing—and use it to convert users

   • Why voice and tone are not the same and how to use them correctly in your messaging

   • Mistakes to avoid when defining your brand’s voice (those that can become a crutch for your company in the future or even an obstacle for growth)

   • The 5 principles you need to follow to write content that converts (and make sure everyone on your team does so as well)

   • Creating powerful calls-to-action in four simple steps: design, develop, link, and describe

10. Overcome writer's mental block with Artificial Intelligence (Walkthrough)

    • AIDA Framework - Use the oldest marketing framework in the world. Attention, Interest, Desire, Action.

    • Problem-Agitate-Solution (PAS) Framework - A valuable framework for creating new marketing copy ideas.

    • Product description - Create compelling product descriptions to be used on websites, emails and social media.

    • Creative Story - Write deliciously creative stories to engage your readers.

    • Content improver - Take a piece of content and rewrite it to make it more interesting, creative, and engaging.

    • Company Bio in LinkedIn - Tell your company's story with a captivating bio.

    • Blog Post Topic Ideas - Brainstorm new blog post topics that will engage readers and rank well on Google.

    • Blog Post Outline - Create lists and outlines for articles. Works best for "Listicle" and "How to" style blog posts or articles.

    • Blog Post Intro Paragraph - Blast through writers block by letting us write your opening paragraph for you.

    • Blog Post Conclusion Paragraph - Wrap up your blog posts with an engaging conclusion paragraph.

    • Email Subject Lines - Write compelling email subject lines that get readers to open.

    • Feature to Benefit - Turn your product features into benefits that compel action.

    • Facebook Ad Headline - Generate scroll-stopping headlines for your Facebook Ads to get prospects to click, and ultimately buy.

    • Facebook Ad Primary Text - Create high converting copy for the "Primary Text" section of your Facebook ads.

    • Google Ads Headline - Create high converting copy for the "Headlines" section of your Google Ads.

    • Google Ads Description - Create high converting copy for the "Description" section of your Google Ads.

    • SEO - Title and Meta Descriptions - Write SEO optimised title tags and meta descriptions that will rank well on Google.

    • Perfect Headline - Trained with formulas from the world's best copywriters, this template is sure to create high-converting headlines for your business.

    • Engaging Questions - Ask your audience creative questions to increase engagement.

    • Website Sub-Headline - Create delightfully informative sub-headlines (H2) for your websites and landing pages.

    • Photo Post Captions - Write catchy captions for your Instagram posts

    • Short Social Posts - Generate short social posts under 140 characters.

    • Persuasive bullet points - Generate persuasive bullet points to insert into landing pages, emails, and more.

    • Video Topic Ideas - Brainstorm new video topics that will engage viewers and rank well on YouTube.

    • Video Titles - Create engaging, click-worthy titles for your videos that will rank on Youtube.

    • Video Script Hook and Introduction - Create a video intro that will capture your viewers attention and compel them to watch all the way through.

    • Video Description - Create unique descriptions for Youtube videos that rank well in search.

    • Explain It To A Child - Rephrase text to a lower grade level make it more simple to understand and easier to read.

    • Review Responder - Write responses to public customer reviews that are winsome, professional, and delightful.

    • SEO (Blog Posts - Title and Meta Descriptions) - Write SEO optimised title tags and meta descriptions for blog posts that will rank well on Google.

    • SEO (Homepage - Title and Meta Descriptions) - Write SEO optimised title tags and meta descriptions for homepages that will rank well on Google.

    • SEO (Product Page - Title and Meta Descriptions) - Write SEO optimised title tags and meta descriptions that will rank well on Google for product pages.

    • SEO (Services Pages - Title and Meta Descriptions) - Write SEO optimised title tags and meta descriptions that will rank well on Google for company services pages.

    • Unique Value Propositions - Create a clear statement that describes the benefit of your offer in a powerful way.

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable