Massively increase sales with powerful Email Marketing

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable

Training Topics & Learning Outcomes

1. How email marketing fits into your business

   • Why email marketing is fundamentally different than any other channel out there (and how to convince ANY client, boss, or teammate to invest in email marketing)

   • Simplifying the way you think of email marketing: there are only 3 types of emails and 2 methods of distribution

   • The 3 fundamental principles that you need to always keep in mind when working on email marketing

2. The email marketing framework

   • How to build a “lifecycle” strategy using just 4 types of campaigns (and how each of those helps you with a specific part of your sales funnel)

   • Discover how you can borrow tactics from companies like Slack, Airbnb, and Netflix to get your new subscribers to take action as soon as they join your list

   • Learn to achieve DEEP levels of engagement with your users by using data to segment subscribers and trigger content (with examples from Spotify, Kickstarter, Casper, and ProductHunt)

   • How to “win back” users who have stopped interacting with your emails and put them back into your funnel (this is a super quick win that most marketers forget about)

   • Why you should care about “list hygiene” if you really care about your subscribers (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)

   • The ONE time it’s ok to send a broadcast email to your entire list (and how to do it right, so you don’t end up in the spam folder)

3. Subscriber segmentation strategy

   • We'll walk you step-by-step on how to do keyword research by doing it for a brand new website (you’ll be able to apply the same process to your own site and discover massive opportunities)

   • Why you should use 3rd party tools instead of the Google Keyword Planner (and how to use them)

   • The 2 things that should drive your digital marketing strategy (and why you shouldn’t trust your gut)

   • Why you should over-invest in keyword research (your competitors aren’t doing this, so you beat them by putting the work upfront)

   • How to create a content plan based on your keyword research (and how to estimate the revenue to be generated by each piece of content)

   • How to reverse-engineer your competitors to find easy ranking opportunities (even with a new site)

4. How to create a world-class email campaign

   • The 5 questions you need to answer before you even start setting up a new email campaign (the most important one: how will you measure the success of your email?)

   • A 3-step framework to overcome the major challenges of email design: multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables

   • Effective copywriting tactics to make your emails stand out—did you know that the average users only spend about 8 seconds reading an email?

   • The exact step-by-step process you can use to make sure that you send 99% of your email campaigns without a single obvious error

5. [Walkthroughs] How to create world-class automated workflows

   • Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch: onboarding, trials, booking a call, webinars, flash sales, cross-sells and upsells, cart-abandonment, and newsletters

   • How to build a system that manages all of your campaigns and prevents conflicts between them

6. Optimising your email campaigns

   • The 8 metrics you need to measure and track before you start trying to optimize your campaigns (it’s not just open and click rates!)

   • Discover the 3 levers you can use to optimize any metric for any email campaign

   • How to make sure your emails actually reach your subscribers’ inbox (it’s not just about your spam or unsubscribe rate—a lot of things happen even before that!)

7. Recommended Email Marketing Tools

   • Email marketing tools to increase deliverability, get third-party data about your subscribers, write better emails, create interactive emails, and more

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable