SEO training to 10x your traffic from Google

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable

Training Topics & Learning Outcomes

1. Setting you up for success

   • Discover the 22 tools to create the ideal environment setup to make your SEO life easier (and why every digital marketer should use this setup.)

   • The ONE thing you need to do before implementing your SEO strategy (this will make things a lot easier for you down the line)

   • How you can strategically use SEO to boost your entire sales funnel

2. What you need to know about organic search

   • A simple explanation of how SEO fundamentally works, and more importantly, what SEO is NOT

   • How to implement the Search Engine Optimisation Framework to ANY search engine (Google, Yelp, Amazon, Pinterest, YouTube, Quora, etc) so you can optimize for any platform and start ranking your content

   • How the idea of “query refinement” is one of the most important and underrated aspects of search engine optimization, and why just being on the first page of Google isn’t good enough anymore (you’ll also learn the ideal search engine position you should aim for and why.)

   • An in-depth explanation of the relationship between your sales funnel and searcher intent so you know which keywords belong in the top, middle, or bottom of the funnel (this will help you decide what kind of content to create for your users)

3. Understanding EXACTLY what users want to create a powerful DATA-DRIVEN strategy

   • We'll walk you step-by-step on how to do keyword research by doing it for a brand new website (you’ll be able to apply the same process to your own site and discover massive opportunities)

   • Why you should use 3rd party tools instead of the Google Keyword Planner (and how to use them)

   • The 2 things that should drive your digital marketing strategy (and why you shouldn’t trust your gut)

   • Why you should over-invest in keyword research (your competitors aren’t doing this, so you beat them by putting the work upfront)

   • How to create a content plan based on your keyword research (and how to estimate the revenue to be generated by each piece of content)

   • How to reverse-engineer your competitors to find easy ranking opportunities (even with a new site)

4. How to create content that ranks in search engines

   • How to get higher rankings by solving the “Document Relevancy” problem

   • The most common misunderstanding when it comes to optimising content

   • The 8 on-page elements you need to optimize to SEO-proof all of your content (and the exact step-by-step process to get it done)

   • How to use Latent Semantic Indexing and why it’s important with the introduction of Google’s RankBrain (you’ll learn how to take advantage of “thematically relevant” keywords to get higher rankings)

   • Using “Link Neighbourhoods” to boost your rankings by leveraging your competitor’s highest-ranking pages

   • How to discover quick and easy traffic wins that don’t require you to create any new content

5. Google’s #1 ranking signal and how to influence it

   • The change in Google’s algorithm that changed the nature of link building forever (this is why most cheap link building services just don’t work.)

   • Process and SEO tools to find link prospects at scale (plus, how to analyse the “link profile” of massive websites, how to use that data to copy their strategy, and outrank them)

   • How to use a “CRM for link building” to sending personalised emails that get links

   • 4 key tactics to build white-hat links (that work for any industry)

6. Technical SEO for non-technical people

   • Introduction to Google Search Console and how to squeeze as much data about your search traffic as possible (plus, how to spot and fix common errors that prevent search engines from finding and indexing your pages.)

   • How to prepare for the mobile-first index (with modules about optimising page speed, and the right and wrong ways to create a mobile-friendly site.)

   • Dealing with “Keyword Cannibalisation” when you have thousands of duplicate pages (if you’re dealing with ecommerce websites, you HAVE to do this right.)

   • Why “structured data” is probably where the future of SEO lies (spoiler alert: this is critical for voice search.)

   • How PayPal and Airbnb managed optimising sites for hundreds of languages and countries (and the 3 ways you can solve this problem yourself)

7. How to create an SEO-friendly site from scratch (+ useful tools to help you)

   • Launching a new site from scratch for your company or a client? In this step-by-step walkthrough will make sure that your strategy is bulletproof from the get-go

Navigator Asia Business Sdn Bhd (1030442-U) | HRDF Certified & 100% Claimable