Deconstructivism Design

For this design I decided to make an ad for my best friends company Kailani Beach Decor. I decided to used one of my own frottage that I made with a fern because I thought it fit her brand. I took her original logo and chopped up each letter and made them different sizes for the Deconstructivism style. I also cut up the fern frottage and arranged them spaced out on the design. I added ''local business'' along the sides of the image because I noticed in a lot of the Deconstructivism designs the words were arranged vertically like that.

After finishing the other design I decided I wasn't happy with how it turned out so I completely scrapped the idea and moved onto something else. I was eating ice cream while I was looking for inspiration so I decided to make a Häagen-Dazs ad. I decided to use one of the frottage we got from Ms. Weiner. I picked one that reminded me of moose tracks ice cream for the background. I again took the logo and cut each letter out and placed them in the scattered style. I also added ''ice cream'' over and over in the back ground and also the brown swirls to add layering.