Each year, more than one million students — a third of whom are first-generation — apply to college, research financial aid and scholarships, and connect to college counseling resources through Common App. But the path to higher education has changed. While everyone can go to college, not everyone does. In order to help all students reach their goals, we’re dedicated to:

• Lowering the logistical and systemic barriers to college access

• Supporting those who support students

• Serving a diverse group of students and institutions

• Leveraging data and insight to inform our member institutions

We do this by making the application simple, the process logical, and the experience joyful. Together, we’re forging a direct path to higher education for all students.