WJ Agency
WJ Agency
I am currently employed at WJ Agency as a social media specialist and have been working in this position since July 2022. WJ Agency is a marketing agency based in Calgary that builds cohesive marketing strategies, ads campaigns, and rebranding projects for clients from various industry backgrounds such as oil and gas, new technology, healthcare, Indigenous communities, real estate, and more.
In my role as a social media specialist I have assisted with and lead multiple client accounts which presented me with many key duties, including:
Social media calendar planning and development.
Researching, developing, and pitching social media strategy to clients.
Assistance in developing content copywriting, as well as creative graphics and videos on a need-be basis.
Researching and performing outreach and engagement tactics on client company pages for both B2B and consumer audiences.
Collecting monthly and quarterly analytics reports with insights for content performance monitoring and improvement.
Briefing and coordinating teams of copywriters and creative designers with supportive elements such as keywords, hashtags, social media visual specs, branding, and 'tone of voice' resources to ensure effective content is made within client budgets and timelines.
In addition to my social media roles, I played a critical supportive role in the transfer of the company's client and project data from our old Intervals software to our new monday.com CRM platform. I wrote out training processes that outlined the software's use and navigation, as well as migrated all the data into the new structure.
Social Media Calendar Planning & Development
Researching and planning a content calendar that hits a balanced mix of strategic content pillars, visual styles, and key business messages.
Coordinating content copywriting and creative visuals from other departments that meet brand standards.
Scheduling content natively, on Meta Business Suite, and Brandwatch's Falcon.io software with strategic keywords, scheduling time, labels, hashtags, and account tags for maximum reach and engagement opportunity.
Content & Creative Development
Providing copywriting that is optimized for specific social media platforms and various target audiences. Proficient use of Grammarly ensured air-tight writing.
Using Canva Pro as a primary graphics creation platform that shared brand elements and workspaces with team members.
Creating content that is optimized to different social platform tools such as link cards, carousels, stories, polls, PDFs, videos, and Reels.
Social Media Account Engagements
Researched various outreach and engagement tactics to connect with target audiences and gain channel visibility.
Conducted strategic engagement strategies for Facebook, LinkedIn, and Instagram platforms, utilizing each of their unique functions.
Social Media Strategy
Collaborated with team members from strategy, creative, content, and client services to form a precise direction for social media initiatives
Researched and presented strategic social media platform implementation, including hashtags, posting times, key audiences, engagement tools and tactics, platform objectives, and key content types.