Academics

CATALOGUE OF COURSE OF COURSE DESCRIPTION

ACT110 FINANCIAL ACCOUNTING AND REPORTING

This course provides an introduction to accounting, within the context of business and business decisions. Students obtain knowledge of the principles and concepts of accounting as well as their application that will enable them to appreciate the production of accounting data. Emphasis is placed on understanding the reason underlying basic accounting concepts and providing students with adequate background on the recording, classification and reporting functions of accounting in a service and trading concerns. Exposure through the use of practice sets, either manual or computerized systems (MS Excel) in recording; and reporting transactions for service or trading firm is a requirement in this course.

ACT111 CONCEPTUAL FRAMEORK AND ACCOUNTING STATNDARDS

This course introduces the nature, purpose, status, scope and limitations of the broad filed of accounting theory. It deals with the study of the conceptual/theoretical accounting framework for the financial reporting, objective of genera purpose financial reporting, the reporting entity, qualitative characteristics of useful financial information, cost constraint on useful financial information, underlying assumptions, elements of financial statements, their recognition and measurement, concepts of capital and capital measurement. The basic financial instruments framework covering financial assets and financial liabilities is likewise introduced at this course.

ACT112 INTERMEDIATE ACCOUNTING 1

This course covers the detailed discussion, appreciation and application of the Philippine Financial Reporting Standards (PFRS) on the assets, financial and non-financial of a business firm. Emphasis is given on the interpretation and application of the accounting standards on financial assets such as cash, loans and receivables, Investment in equity and debt securities and non-financial assets such as inventories, biological assets, property, plant and equipment, intangibles, investment property, exploration and evaluation of mineral resources assets and nom-current assets held for sale.

The related internal control, ethical issues and management of assets are also covered. Exposure to computerized system in receivables, inventory and lapsing schedules is a requirement in this course.

ACT113 INTERMEDIATE ACCOUNTING 2

This course is a continuation of Intermediate Accounting 1. It is designed to cover the discussion, appreciation and application of the Philippine Financial Reporting Standards (PFRS) on the liabilities, financial and non-financial, and Shareholders’ equity including disclosure requirements. It also deals with contemporary issues such as leases, employee benefits as income taxes. Financial liabilities shall include accounts and other trade payable, loans payable, commercial paper, derivative financial liabilities, accrued expense payable, returnable deposits and current maturities of long-term debt, bonds payable, log-term note payable while non-financial liabilities shall include advances/deposits from customers, agency liabilities (VAT, SSS, Withholding Tax Income, Property tax) and warrants.

ACT114 INTERMEDIATE ACCOUNTING

This course is the culmination of Intermediate Financial Accounting cluster. It deals with the presentation of general-purpose financial statements in accordance with Philippine Reporting Standards (PFRS, PASs) including Statement of Financial Position, Statement of Comprehensive Income, Statement of Changes in Owners’ Equity, and Statement of Cash flows, including the required disclosures and notes to the financial statements.

It also covers reconstruction of accounts from incomplete records, cash basis to accrual accounting, single-entry system, accounting change, correction of errors, interim reporting, segment reporting, discontinued operation, earnings per share, accounting of changing prices and application of PFRS for SMEs.

ACT120 COST ACCOUNTING AND CONTROL

This course is designed to orient the students to cost accounting and control framework of business. Topics covered include cost accounting fundamentals, cost terms, concepts, classification behavior, cost-volume-profit relationships, cost flows, accumulation and reporting in a service, trading, and manufacturing business. This course will emphasize application of systems design such as Job-Order Costing, Process and Costing and Cost Allocation, Activity-Based Costing, Just-in-time and Backflush Costing System, and Standard Costs and Operating Performance Measurement.

ACT121 STRATEGIC COST MANAGEMENT

This course covers cost management and strategy and its implementation. This will involve the discussion of the uses of cost management, contemporary business environment, strategic focus and development of competitive strategy, contemporary management techniques and professional environment of cost management.

Emphasis shall be given on implementation of strategy such as the Balanced Scorecard and Value Chain, strategy and the master Budget, Variable Costing, Decision Making with Relevant Costs and Strategic Emphasis, Cost planning for the Product Life Cycle, Target Costing, Theory of Constraints and Strategic Planning, Management Control for Quality, Management Control and Strategic Performance Measurement, Strategic Investments Units and Transfer Pricing and Capital Budgeting. The course culminates in the discussion of Management Compensation Business Analysis and Business Valuation.

ACT130 ACCOUNTING FOR SPECIAL TRANSACTIONS

This course deals with specialized accounting problems likely to be encountered by accountants. The study of the various topics in this course is based upon fundamental valuation accounting and accounting theory as applied to special income and expense recognition methods and expanded business operations. This course includes specialized problems in partnership, accounting for joint arrangements (joint operations, joint venture) and associated enterprises, accounting for home office, branch and agency transactions, accounting for installment sales, consignment sales, long-term construction contracts, franchise operations, accounting for insurance contracts (by insurers), derivative and other special issues such as build-operate-transfer (BOT) and similar schemes.

ACT131 ACCOUNTING FOR BUSINESS COMBINATIONS

This course deals mainly with consolidation and mergers, parent-subsidiary relationships and consolidated statements, including foreign subsidiaries. The other topics deal with accounting for the effects of changes in foreign exchange rates and other similar current issues. Also discussed are debt-restructuring, accounting for financially distressed corporations, accounting for the winding up of an enterprise and accounting variations among countries.

ACT 132 ACCOUNTING FOR GOVERNMENT AND NON-PROFIT ORGANIZTAIONS

This course involves accounting and reporting the government transactions using the Philippine Government Accounting Standards (PGAS) and the New Government Accounting System (NGAS) prescribed by the Commission on Audit and International Public Sector Accounting Standards (IPSAS). It also covers accounting and reporting the financial and operation results of not-for-profit organizations such as NGOs, charitable institutions as well as specialized industries such as universities, hospitals, banks, insurance and extractive industries.

ACT140 GOVERNANCE, BUSINESS ETHICS, RISK MANAGEMENT AND INTERNAL CONTROL

This course is designed to inform and stimulate thinking on issues of good corporate governance, ethics and social responsibility encountered in business. The material covered id intended to prepare students to recognize and manage ethical and social responsibility issues as they arise and to help them formulae their own standards of integrity and professionalism. The overall course objectives are to increase awareness of the ethical dimension of business conduct, to develop analytical skills for identifying, resolving and deciding about ethical and social responsibility issues in business. The ways to mitigate them. Focus is also given on understanding a business firm’s internal control and how it could provide reasonable assurance of achieving objectives relating to reliable financial reporting, efficiency and effectiveness of operation and compliance with applicable laws and regulations.

ACT141 AUDITING AND SSURANCE PRINCIPLES

This course is designed to expose students to both the demand for and the supply of the profession’s flagship service – financial statement audits – and to the nature f the value added assurance services with decision makers demand in the information age. Included in this course is the discussion of the organizational, legal, regulatory and ethical requirements in the professional practice of accountancy in the Philippines. The course will also cover overview of the risk based audit on financial statements (risk assessment, risk response and reporting), fraud and error, corporate governance as it affects audit, audit evidence, audit sampling, audit documentation and completing the audit and post audit responsibilities. Forming and opinion, reporting on financial statements and modifications to the independent auditor’s report will likewise be covered. Finally, procedures and reports on special purpose audit and non-audit engagements shall be discussed.

ACT142 AUDITING AND ASSURANCE: CONCEPTS AND APPLICATIONS 1

This course is designed to orient the students in the application of the audit standards techniques and procedures in the risk-based audit process. The course will cover the stages of the risk-based audit process, namely risk assessment (preliminary engagement activities, planning the audit and performance of the risk assessment procedures) and risk response, designing and tests of control and substantive test of transactions in the revenue and procedures in performing substantive tests of transactions and account balances of cash, receivables and sales shall also be included.

ACT143 AUDITING AND ASSURANCE: CONCEPTS AND APPLICATIONS 2

This is a continuation of Auditing and Assurance: Concepts and Applications 1, focusing on financial statements audit. It deals specifically with the application of auditing standards techniques, and substantive tests of balances and analytical procedures to inventories and costs of sales, property and equipment, investments, intangible assets, deferred charges, liabilities (current and non-current) and owners’ equity accounts, and income statement accounts. The course culminates in the discussion of completing the audit, audit report and audited financial statements preparation.

Act145 AUDITING IN CIS ENVIRONMENT

This course compliments the course in Auditing. It discusses Information Technology (IT) – related risks, security and control mechanisms and techniques that maybe employed to address the risks, and the impact of computer use on the audit. It also introduces computer assisted audit techniques ad tools. In this course, students gain an appreciation of the particular features and understanding of the risks involved in auditing in a CIS environment, the CIS Controls they would expect to find in this particular area, how auditors use CAARS (Computer Assisted Audit Techniques) in these areas. The students gain hands-on experience in the use of computers in performing audits.

ACT171 FINANCIAL MARKETS

The main purpose of this course is to provide students with a broad overview of the Philippine Financial System, the role of the Financial Markets and Institutions, the study of microeconomic ad well as macroeconomic theories as a basis for understanding the economic variables affecting the business. The course will also cover the discussion of the time value of money, estimating risk and return on assets, capital assets pricing model and modern portfolio theory, international trade and international aspects of corporate finance.

ACT172 FIANNCIAL MANAGEMENT

This course provides the synthesis of financial policy into a grand strategy which integrates organizational purpose and goals. This course covers the nature, purpose, scope, and functions of financial management. This will include financial analysis (interpreting and analyzing financial statements for indications of business performance), cash flows analysis, operating and financial leverage. This will also cover financial forecasting, planning and control, working capital management, capital structure issues, sources of short-term and long-term financing. This course also focuses on the current thinking, regarding valuation of the firm, investment decision processes, financing and dividend policy, asset management and financial strategies and portfolio theory. Finally, the course includes discussion of sharing firm wealth, dividends, share repurchase and other payouts.

ACT180 LAW ON OBLIGATIONS AND CONTRACTS

This course provides accountancy students with the basic foundation in the study of Business Law. As a preliminary, the course starts with an introduction to Philippine Law. After which, the law on obligations is discussed. It starts with the sources of obligations, the nature and effects of obligations, proceeds with the different kinds of obligations and ends with modes of extinguishment. There is also discussion on the basic principles of contract law. In particular, this course deals with the stages of contract, elements of contracts, and the nature and consequences of the different defective contracts. The rules on natural obligation is an additional topic.

ACT183 INCOME TAXATION

This course deals with the study of the nature, scope and limitations of taxation on individuals and business firms. It covers principles of taxation, ethical tax compliance and administration, organization of the Bureau of Internal Revenue, Bureau of Customs, local government tax collecting unit, Board of Investment, Philippine Economic Zone Authority, tax remedies, income taxation for individuals, estate and trust, corporations and partnerships. It also includes the provisions of the laws on who are taxable, the income subject to tax and he allowable expenses as well as the exemptions allowed per type of taxpayer. It deals with the preparation and filing of income tax returns, due dates of income taxes, the tax rates and penalties ad surcharges related to income tax, accounting periods, accounting methods, withholding taxes and compliance requirements. Familiarization with the required forms is part of this course.

ACT184 BUSINESS TAX

This course covers through the discussion on business taxes; specifically, value-added tax and percentage tax. It includes the discussions on taxation under local government code, preferential taxation such as Senior Citizen Law, magna carta for disabled persons, special economic zone act, omnibus investment code, barangay micro business enterprises, and double taxation agreement. It also includes tariff and customs code, estate tax and donor’s tax.

BIT102 ACCOUNTING INFORMATION SYSTEM

Accounting Information System introduces students to the system that underlie bookkeeping, accounting, financial reporting and auditing in all business firms. Such systems are increasingly complex and in a continual state of flux due to rapidly changing technologies and security risk. In this course, the students learn about the development standards and practices of accounting information systems and gain hands-on experience in the use of electronic spreadsheet software for advance business analysis, and to gain hands-on experience with a commercial accounting software package.

ACT150 UPDATES IN FINANCIAL REPORTING STANDARDS

This course covers updates and review of application of accounting principles and standards relating to nature an composition of accounts; initial recognition; measurement and valuation, subsequent events and transactions, subsequent measurement and recognition of losses due to impairment and other causes; related party transactions, financial statements presentation and disclosures. It includes various financial accounting reporting standards relating to the above.

ACT151 SPECIAL TOPICS & UPDATES: ADVANCED FINANCIAL ACCOUNTING AND REPORTING

This course covers updates and review of the concepts and principles in advanced financial accounting and reporting and the application of these accounting concepts including techniques ad methodology to problems likely to be encountered in practice. It includes problems involving accounting of special transaction and their effects and presentation in the financial statements including among others; accounting for partnerships, corporate liquidation, joint arrangements, revenue recognition, home office and branch/principal and agency transactions, business combinations and consolidations, foreign currency transactions and translations, not-for-profit organizations, including government accounting and cost accounting and treatment and presentation of consolidated financial statements. Standards related to these special topics should also be included.

ACT152 SPECIAL TOPICS & UPDATES; MANAGEMENT ACCOUNTING AND CONTROL

This course covers updated and review of the concepts, techniques and methodology applicable to management accounting, financial management and management consultancy. It includes the role of information in accounting, finance and economics in management consultancy and in management processes of planning, controlling and decision-making.

ACT153 SPECIAL TOPICS & UPDATES: TAXATION

This course covers updates and review of the principles and concepts of taxation and the practical application of these principles and concepts. It includes the National Internal Revenue Code (NIRC) provisions on income tax, business taxes (Value-Added and percentage taxes), estate tax, donor’s tax; the Tariff and Customs Code; Local Government Code on local taxes; preferential tax or tax exemption provisions and taxes pertaining to senior citizens and persons with disability, Board of Investments, PEZA, BMBE, various Tax Treaties and other special laws and assurances that may be legislated in the future. It also included computation of tax liabilities, accomplishing tax returns and forms, availment of tax incentives benefits, submission of tax related regulatory and registration requirements, the taxpayer’s rights and remedies, handling disputes on tax issues,, the Implementing Rules and Regulations, circulars, rulings and other issuances pertinent to the implementation of various tax offices, taxation principles in the decisions of the Court of Tax Appeals, Court of Appeals and Supreme Court.

ACT154 SPECIAL TOPICS & UPDATES: REGULATORY FRAMEWORK FOR BUSINESS TRANSACTIONS

The course covers updates and review of the regulatory framework governing business transactions and business organizations/associations, and of business laws including their legal implications, pertinent legal provisions, general principles, concepts, and underlying philosophy of the laws applicable to commerce and business. It also included clients’ rights and remedies with the handling of disputes on regulatory issues.

ACT158 FUNDAMENTALS IN BUSINESS ANALYTICS IN ACCOUNTING

The course is designed to introduce the students to the fundamentals of Business Analytics. Business Analytics provides decision support through the transformation of data into information to inspire insights that drive decisions for positive business results. Students learn a business analytics model that provides the framework for analytics initiatives. They learn how to plan analytics projects.

ACT159 ISLAMIC FINANCE

This course covers the principles, concepts, constraints, methods and techniques of accounting in accordance with Islamic principles and Shariah. It includes the understanding of the difference between Islamic Accounting and conventional accounting system.

ACT161 ISLAMIC MANAGEMENT

This course is comprised of a study of fundamental issues in management when it is viewed from an Islamic perspective. This new perspective will be addressed as an emerging discipline for resolving the managerial issues of the modern times.

ACT162 ISLAMIC ECONOMICS

This course covers the economic foundations of Islam, including the contemporary issues regarding finance and banking.

ACT163 FRAUD EXAMINATIONS

This course takes a macro look at fraud by examining the pervasiveness of and the causes of fraud and white-collar crime in our society. Other topics to be explored include financial crime statues, evidence gathering and admissibility, types and elements of fraud, general investigative methods and report writing.

ACT198 METHODS IN BUSINESS RESEARCH

The course involves the conceptualization of an acceptable research proposal in accountancy. Students are introduced to the philosophy of accounting which inform the nature of research, hypothesis formulation, argumentation and empirical work. Students are assumed to have completed the basic accounting theory courses and quantitative methods so that the research involves the empirical verification of a theory. Completion of this course requires a successful defense of the proposal before a panel.

CATALOGUE OF COURSE DESCRIPTIONS

IBA101 INTRODUCTION TO BUSINESS ANALYTICS

The course provides an introduction to big data analysis. The students will learn how data analysts describe, predict and inform business decisions in the specific areas in the areas of marketing, human resources, finance and operations and develop basic data literacy and an analytic mindset that will help make strategic decisions based on data. The students are expected to apply the analytic skills to interpret a real-world data set and make appropriate business strategy recommendations.

BEC112 INTRODUCTORY ECONOMICS FOR BUSINESS

This course covers the basic concept of economics, principles of microeconomics and macroeconomics, supply and demand factor and product markets and economic growth and business cycles. It also gives introduction to economics of international trade and public finance, environmental economics and economics policy on unemployment and inflation.

BEC121 MATHEMATICAL ECNOMICS 1

The course deals with differential calculus and its application in economics. It covers functions, limits and derivatives including partial derivatives, total derivatives and higher order derivatives. It also discusses the application of derivatives to economic optimization problems such as profit maximization, cost minimization and utility maximization. The course introduces the application of Lagrange method in optimization problem.

BEC123 MATHEMATICAL ECONOMICS 2

The course deals with matrix algebra and its application in economics. It covers vector operations, laws on matrix operation, determinants, matrix inversion and Crammer's rule it also discuss national income accounting in matrix notation, input-output model and Markov Chain analysis.

ECN101 BASIC MICROECONOMICS

This course aims to provide students with a wider perspective of the price system and resource allocation as they affect consumer and business welfare. It also aims to introduce students to the usefulness of microeconomic theory in solving problems in the real world. The topics are consumer and firm behavior, decision making under uncertainty, competitive, oligopolistic and monopolistic markets and general equilibrium theory.

ECN124 BASIC MACROECONOMICS

This course introduces the theories that explain the evolution of economic aggregates overtime. Equilibrium levels of output and the determinants of long-term economic growth, consumption, savings, investment, short-term economic fluctuations, unemployment, inflation and interest rates are analyzed. Stabilization policies, i.e. fiscal and monetary policies and their effects on economic aggregates are explored in both closed and open economy models.

BEC126 ECONOMETRICS 1

The course deals with the foundation of mathematical and statistical foundation of econometrics. It covers basic concepts of probability such as sample space and event using set-theoretic approach. This extends to probability density functions both discrete and continuous. This is followed by the presentation of theoretical density functions commonly used in economics such as the normal distribution, t distribution, F distribution and chi-square distribution. The course concludes with point estimation, interval estimation and hypothesis testing.

BEC131 ECONOMETRICS 2

This course primarily aims at giving the students a strong foundation and appreciation on the methods and processes of economic model construction. Moreover, this course prepares the students to do their own applied work. Students are encouraged to think of the course as a preparation toward their economic research project. A very good grasp of economic theory, mathematical economics and statistics is a prerequisite and will certainly facilitate understanding the quite complex process of econometric modeling.

BEC133 ECONOMETRICS LABORATORY FOR BUSINESS

This course provides students an introduction to the use of Stata statistical software to do econometric analysis. Students will learn how to use Stata for data management, data analysis and graphical presentation. This course is intended to complement BEC 131 Econometrics, though the two courses will not always address the same material at the same time. It is expected that students will be concurrently enrolled in BEC 131 or have completed BEC 131. The skills that students will learn from this course will be transferable to further studies, research, internships and/or future jobs as student build on their analytical toolkits.

BEC132 ADVANCED MICROECONOMICS

The course will focus on the analytical tools of modern microeconomics – especially game theory, welfare and information economics – and will apply tools mostly to problems related to industrial organization. (e.g. imperfect competition, auctions, contracts, price discrimination, etc.)

BEC134 ADVANCED MACROECONOMICS

This course will mainly be an overview of advanced topics in macroeconomics. Such topics will include discussion on the Solow Growth Model, Endogenous Growth Model, Real Business Cycle Theory, Unemployment, Inflation, an Monetary and Fiscal Policy. Moreover, this course will immerse the students on the applications of macroeconomic models to the economy as to how it is embedded to the economic policy. Also, this course will introduce the students to the financial and macroeconomic crisis of 2008, allowing them to fully understand the economic phenomenon that affected most part of the world.

BEC135 MANAGERIAL ECONOMICS FOR BUSINESS

Managerial Economics is the application of economic theory and methodology to managerial decision- making problems within various organizational settings such government agencies or private firms. This course aims to reinforce the student’s knowledge of basic concepts and principles in economics that are applicable to managerial decision making. At the end of the semester students are expected to develop some skills in managerial decision making through problem solving and case analysis.

BEC136 PROJECT DEVELOPMENT MANAGEMENT

This course introduces the student to project development management. This also provides them with a practical experience in managing projects. This course will expose the students to about the characteristics of project. It also focuses on the initiation and planning phase of a project. A risk assessment tool will be introduced along the way. Stakeholder analysis and communication strategy will also be discussed. The course is capped with a group case study which will be presented in class.

ECN138 INTERNATIONAL BUSINESS AND TRADE

This is an introductory course that considers the legal issues arising out of private transactions across national borders. The class discusses several projects, such as the international trade of goods, technology transfer, foreign direct investment and dispute resolution in international transactions (including jurisdiction, arbitration, choice of law, extraterritorial jurisdiction and discovery and the enforcement of international judgments and arbitral awards.

BEC141 HISTORY OF ECONOMIC THOUGHT WITH APPLICATION TO BUSINESS

This course offers a logical introduction to the development of economic sciences. It traces the evolution of economic history and the philosophies that drive economic ways of thinking. This course explicitly discusses the humble beginnings of economic thought, starting from the ancient times up to the sophisticated economic ideologies of today, highlighting the economic thinkers, their lives, their philosophies and contribution to the fulfillment of economic sciences.

BEC150 ECONOMIC DEVELOPMENT FOR BUSINESS

A study of theories and models explaining economic growth and development, problems and policy choices associated with industrialization. The course emphasizes countries currently seeking to develop, with some examination of the past growth experience of developed countries.

BEC151 AGRICULTURAL BUSINESS FOR ECONOMICS

This is the introductory course on the basic principles of agricultural economics, dealing with the Role of Agriculture in todays Economic system and the economic relationships that regulate and affect the entire Agricultural community. The course covers the production economics, principles of supply and demand, resource economics, world food situation, marketing of agricultural products and agricultural public policy.

BEC152 HEALTH ECONOMICS WITH APPLICATION TO BUSINESS

This course introduces students to economic principles used to analyze the behavior of consumers, health care providers, health insurers and policymakers and their interactions that determine the allocation of scarce resources and the production and consumption of healthcare services. The course also provides students with an economic framework to understand the structure and function of natural health systems. The course focuses on the uncertainty, asymmetric information, moral hazard and adverse selection that differentiate the market for healthcare from other markets.

BEC153 ISLAMIC ECONOMICS AND FINANCE

This course covers the concepts, principles and philosophy of Islamic Economics including the modes and products of Islamic finance. This also tackles the basic key concepts and variables of Islamic microeconomics and macroeconomics, respectively. It introduces to the students the sources, methodology and characteristics of Islamic economics. Moreover, this also provides fundamental knowledge on the concept of Islamic development and insurance. This course develops the skills of students to appreciate the new Islamic economic paradigm which is an alternative to the current economic system today.

BEC154 INDUSTRIAL ECONOMICS FOR BUSINESS

This course provides an undergraduate level introduction to Industrial Economics (Organization). It employs the techniques of Microeconomics to the study of firms, organizations, market structures and as to how they make strategic interaction and industrial policies to promote market efficiency. It examines how firms evolved overtime to become industries, describe and compare perfect competition and imperfect competition, evaluate the strategies employed and its implications to profitability and welfare. Moreover, it assesses the impacts of public policies on firm strategy and industry performance.

BEC155 MONETARY ECONOMICS FOR BUSINESS

This course focuses on the issues of monetary policy implementation in a closed economy contexts. It covers the topic of money creation and monetary transmission mechanisms, inflations and expectations, neutrality of money, the Real Business Cycle Model, the classical and Keynesian approaches to the monetary policy, time inconsistency in monetary policy, uncertainties in monetary policy design and the term structure of interest rates.

BEC156 BUSINESS PROJECT EVALUATION

This course provides a comprehensive overview on the field of project evaluation and management. It is designed to help students those skills for professional practice in social-community development, national and local government agencies and non-government agencies with an emphasis on grant proposal writing, evaluation plan development and professional presentations. This course covers four parts: Evaluation Planning and Design, Practical Data Collection Procedures, Data Analysis and Use of Evaluation.

BEC157 NATURAL RESOURCE/ ENVIRONMENTAL ECONOMICS WITH APPLICATION TO BUSINESS

This course applies theoretical and empirical economic tools to a number of environmental issues. The broad concepts discussed include externalities, public goods, property rights, market failure and social cost-benefit analysis. These concepts are applied to a number of areas including non-renewable resources, air pollution, water pollution, solid waste management and hazardous substances. Special emphasis is devoted to analyzing the optimal role for public policy. The major objectives are for students to: (1) learn basic economic principles concerning the allocation of various categories of scarce

natural/environmental resources among competing uses; and (2) gain experience with basic analytical tools useful for applying these principles to real world allocation problems.

BEC158 PUBLIC ECONOMICS WITH APPLICATION TO BUSINESS

This course focuses on the role of government in the economy. The course covers tax policy and inequality, public policy issues such as social reform, healthcare reform, income tax reform and budget deficits.

BEC196 SPECIAL TOPICS FOR BUSINESS ECONOMICS

The course covers a wide range of topics that is of current interest. This course may follow with the latest fads in areas of active economic research or discuss advanced economic topics that prepares students for graduates study.

BEC197 ON THE JOB TRAINING (600 HRS)

To expose senior graduating students to their first applied practicum (OJT) course in preparation for professional work and or as business practitioners. To prepare graduating students for real work environment that would help develop in them higher level learning competencies. This course is a working experience to let students apply the theories, skills and tools learned through classroom instructions.

BEC198 RESEARCH METHODS FOR BUSINESS ECONOMICS

The course involves the conceptualization of an acceptable research proposal in economics. Students are introduced to the philosophy of economics which informs the nature of research, hypothesis formulation, argumentation and empirical work. Students are assumed to have completed the basic courses in economic theory, research methods and quantitative methods so that the research involves the empirical verification of a theory. Completion of this course requires a successful defense of a proposal before a panel.

BEC199 APPLIED ECONOMIC RESEARCH FOR BUSINESS (THESIS/FS)

The course involves the conceptualization of an acceptable research paper in economics. Students are introduced to the philosophy of economics which informs the nature of research, hypothesis formulation, argumentation and empirical work. Students are assumed to have completed the basic courses in economic theory, research methods and quantitative methods so that the research involves the empirical verification of a theory. Completion of this course requires submission of a research output ready for defense.

CATALOGUE OF MAJOR COURSE DESCRIPTIONS

MGT100 QUANTITATIVE TECHNIQUES IN BUSINESS

This course is designated to give students a fundamental knowledge on one of the interesting approach to management – the field of Quantitative Analysis, with much concern in the application of quantitative approaches to business managerial problems. This course also seeks to inculcate creative decision-making and empower students to learn more techniques on areas which include forecasting, inventory controls and network models. Through this course, it is expected them that students may widen their horizon on the world of business as they continue to pursue their future careers.

MGT102 HUMAN BEHAVIOR IN ORGANIZATION

This course deals with the study of the different theories in behavioral sciences as soundly applied in business organizations and management. The course is designed to give students basic knowledge on organizational behavior/human behavior in an organization needed to provide a more effective organizational environment. Essentially, the course is intended to give the students a better understanding of why individuals manage and behave in the way they do in the organization. The study the course is presented in three levels: 1) the behavior of individuals in organization; 2) group behavior in organizations; and 3) how these behaviors affect the overall performance of organizations or the I-G-O Model (Individual, Group, and Organization). Vigorous class discussions, along with group and individual activities are conducted to provide the basis for the learning environment in the classroom.

MGT103 HUMAN RESOURCES MANAGEMENT

This course deals with the study of the principles and techniques of human resources management and employee-employer relationships. It also deals with the operative functions of human resource management in the 21^st century, acquisition on human resources, development of human resources and human resources management in the changing world. The course also includes application of human resources management to actual business setting through case analysis. The course topics are presented through modules. Teacher-made assignments will be given in every module.

MGT104 OPERATIONS MANAGEMENT AND TQM

This course tackles the nature, scope, functions and importance of production and operations management and total quality management in business. It includes discussions on productivity, competitiveness and strategy, forecasting, production system design, process selection and capacity planning, facilities layout, design of work system, quality, scheduling and just-in-time manufacturing systems. Cases will also be used to illustrate and apply the basic production and operations concepts and tools commonly used in business firms.

MGT105 MANAGEMENT INFORMATION SYSTEM

This course introduces students to the formal method of making available to management the accurate and timely information necessary to facilitate the decision making process and enable the organization to carry out its functions effectively.

MGT107 EXECUTIVE LEADERSHIP DEVELOPMENT

This course aims to develop the personality of prospective executives and to expose students to executive management styles. Analyzing the traits that are common to successful executives, students would be able to assess their own strengths and weaknesses and capitalize their own comparative advantages and establish a realistic program for self-improvement of their own deficiencies. This course is highly interactive which is based on the application of the theoretical concepts of leadership to practical situations. Students will exercise and case studies will be used extensively and there will be a unique blending of traditional readings and lectures, mixed with nontraditional role playing, simulations, student participation, network negotiations and discussion groups.

MGT108 STRATEGIC MANAGEMENT

This course integrates the different functional areas of the business. This stresses the formulation of organizational policy and strategy as they affect the operational activities of the organization. It deals with the application of the appropriate terms and languages to strategic management situations, who should perform the strategic management process and how to recognize the important focus of the course is on the three roles of the CEO playing as a strategist, an organization builder and a doer in leading the organization to success.

MGT109 GOOD GOVERNANCE AND SOCIAL RESPONSIBILITY

This course aims to provide thorough understanding of the various principles and aspects of good governance and responsible citizenship. The course discusses the sound exercise of authority (political, economic, and administrative) to manage resources for development. The principles and aspects of good governance are fairness to the general public, transparency, accountability, openness and participation, resource prudence, ecological soundness, and the rule of law. Code of Ethics for then different professions will be discussed.

MGT110 GLOBAL AND INTERNATIONAL TRADE

International trade provides a host of topics on international trade agreements, trade policies and restrictions, counter trade, world trade, tariffs, foreign exchange and balance payments. This course provides materials to students to enable them to capsulize their knowledge international trade especially entered into by ASEAN-member nations. The course also equips students with fundamental knowledge on trade among nations in preparation for globalization.

MGT111 PROJECT MANAGEMENT

The course describes the attributes that characterized a project, the steps of the project management processes, and the different variables involved on it. This course is also designed to give students the basic knowledge on project management, the roles of the project manager, and the various project management knowledge areas which will then be applied through project proposal preparations and implementation.

MGT112 LOGISTICS MANAGEMENT

The course covers topics in logistics and supply chain management. It includes how to deliver products from country to country. Topics such as domestics and international transportation, transportation economics, supply chain strategy, logistic system design, procurement, reverse logistics, e-logistics, and information system or logistics and supply chain management are to be discussed.

MGT113 ISLAMIC MANAGEMENT

This course explores the nature and content of Islamic management principles and practices and their consequent implications for human resource management. In addition, the impact of globalization to multinational companies (MNCs) in Islamic countries shall be examined leading to the analysis of managerial problems and the need for understanding the Islamic management principles set in the Qur’an and Sunnah.

MGT114 CROSS-CULTURE

This course focuses on the importance of the culture in the business environment. It aims to teach the necessary skills to negotiate with representatives of other cultures and nations whether at the transitional level in government, business, or as a well-informed global citizen.

MGT115 ENVIRONMENTAL MANAGEMENT SYSTEM

This course deals with “Environment Management, Quality, Conservation and Planning”. This course aims to monitor, control and design programs and activities of environmental nature. The aim of the course includes the implementation of environmental management systems, the ISO 14001 or EMAS certification being prominent among them, as well as quality management systems.

MGT196 EVENT MANAGEMENT

This course allows students to build their understanding of the base body of knowledge, theory and methodology that underpins modern event management. The course shall give opportunity to students to develop and run their own event such as local seminars, conferences, trainings, forums, expo, corporate events, trade shows, appreciation events, conventions and other business-related events, and gaining comprehensive practical experience of event management activities from proposal to planning to execution and evaluation.

MGT198 BUSINESS RESEARCH

A course intended to develop the skill of the students in business research giving emphasis on the formulation of research problems, development of theoretical framework, construction of research designs and methodology, thus enriching the knowledge of the students on how to prepare comprehensive business research proposal.

MGT199 THESIS

This course is a continuation of MGT198 wherein the students are required to gather data, provide analysis and interpretations and finally give conclusions and recommendations to the problem undertaken.

HRM101 ADMINISTRATIVE AND OFFICE MANAGEMENT

This course is a study of the different phases of administrative office management and its vital course in the business organization. It also includes the importance of AOM, managing a culturally diverse workforce, managing administrative and controlling administrative services.

HRM102 RECRUITMENT AND SELECTION

This course covers the fundamental methodologies of attracting new talents needed by the organization with emphasis on effective sourcing of manpower, selection of prospective employees, matching job requirements with qualifications of applicants in the work place, introduction of newly hired employees to facilitate their integration in the new business environment. The students will be oriented with the strategies and techniques to fill up vacant positions at the right time with adequate qualifications of new hires will help organizations achieve its business plans and operational objectives for a given period.

MGT103 LABOR LAW AND LEGISLATION

The course covers the introduction to the basic concepts and principles of the Philippine Labor Code as in indispensable tool in human resource management.

Knowing the various labor and social legislation is as indispensable as knowing, the basic laws of the land. The scope will also cover the different government instrumentalities involved in implementing labor and social legislations like the Department of Labor, National Labor Relations Commission, the Social Security System, etc. the student is given the opportunity to learn how the various labor laws affect the manner business operates, the interplay of various sectors, the limitations and scope of freedom in the workplace will influence the culture of the organization.

HRM104 TRAINING AND DEVELOPMENT

The course discusses training as related to organizational objects. Training models, learning theory, evaluation methodologies, instructional techniques and topics of special interest are emphasized.

HRM105 COMPENSATION ADMINISTRATION

The course includes examination of theories, models and procedures required to develop compensation and reward systems in organizations. Economics, psychological and social elements of compensation. Determination of compensation structure and differentials, forms of compensation and reward, compensation levels.

HRM107 SPECIAL TOPICS IN HUMAN RESOURCE MANAGEMENT

The course covers range of major issues impacting on human resources management organizations including demographic and social change, ethics in HRM, managing diversity, assessment center techniques, the impact of Governmental legislation on HRM, the contribution of HRM to improving productivity, managing outsourcing, career development and mentoring.

HRM108 ORGANIZATIONAL DEVELOPMENT

The student will be given the general idea of what is involved in developing an organization to achieve its vision and mission, its philosophies and culture to ensure its competitiveness in a globalized economy. The scope will cover such topics as principles and theories of organization development, organization design and structuring, training and development, performance management, culture and change management. It focuses on the management of organizational change/interventions from a system perspective. The students will gain sufficient knowledge to appreciate the overall impact of these activities for the success of an organization.

HRM197 PRACTICUM/WORK INTEGRATED LEARNING

The course supports students embarking on their first applied practicum course in preparation for professional work as business practitioners. The primary instructional strategies used are self-directed learning, self-assessment, peer teaching and reflective practice. These concepts are woven together using sound instructional design methodology. The course is framed around carefully considered course goals and specific, achievable learning outcomes that focus on the higher level learning competencies.

CATALOGUES OF MAJOR COURSE DESCRIPTIONS

MKT101 MARKETING MANAGEMENT

This course aims to provide students with a thorough understanding of the role of marketing management in society, the economy, and the firm. It deals with the marketing strategies of management. Case analyses are used to encourage creative thinking, decision-making, and policy formulation among students.

MKT102 PRODUCT MANAGEMENT

The course discusses product management typically deals with all of the end-to-end aspects of a product and product line including product profitability, the role may be split with closely related functions: Product marketing, program management, and project management.

MKT103 PRICING STRATEGY

The course will draw on a mixture of analytic marketing techniques, marketing strategy, and economic theory to describe approaches that are useful for designing optimal price structures. Some examples of questions we will address in the course: How does a firm determine the price for a new product? How does a company determine a price structure that caters to different customer segments? How does pricing strategy interact with product policy and customer selection? The course concludes with pricing strategies, tactics, and their applications: dynamic pricing over the product life cycles; product line pricing; pricing through the marketing channel; price discrimination; two-part tariffs and nonlinear pricing; price bundling; perceived value pricing; and competitive pricing. The institutional and legal environment and their impact on the firm’s pricing decision are also emphasized.

MKT104 RETAIL MANAGEMENT

This course provides the students with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. It will analyse the current multi-channel retail strategies among bricks-and-mortar and web-based firms. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies. It will consider the development of a retail format and its strategy, the analysis of a target market, demographic analysis related to site location, retail personnel issues, and categorical management. Buying financial analysis and pricing will also be discussed.

MKT105 SALESMANSHIP

This course covers the principles, procedures, and techniques of personal selling. A comprehensive sales presentation is developed by the student for a particular product or service of a particular organization. It also includes a thorough discussion on the stages of sales transactions, selling process, problems, and obstacles in selling, and selling as a career.

MKT106 ADVERTISING

This course relates to the study of the principles, procedures, and techniques in advertisement preparation. It also includes a study of the three frameworks of advertising, namely: Product Research, Market Research, and Consumer Research. An analysis and evaluation of the functions of advertising as a facilitative service to sales and the economical and effective use of advertising are likewise incorporated.

MKT107 DISTRIBUTION MANAGEMENT

The course covers the principles and functions of distribution management, the roles of marketing channels, and physical distribution in the marketing system, the cost implications of management decisions involving distribution cost analysis through their involvement in exercises and actual projects in the area of distribution management.

MKT108 HALAL MARKETING

This course is a relatively new area of study in marketing, with the phenomenon of globalization and liberalization many multinationals are realizing the opportunities and imperatives of studying this growing segment. The aim of this course is to extend students’ knowledge and understanding of Muslim consumers, to analyse Islamic faith based consumption needs of the diverse Muslim communities across the globe, and to develop skills to apply this knowledge and understanding to practical and challenging marketing situations. It will introduce the students to Islamic laws, principles, and guidelines in strategic marketing decisions of designing, communicating, and delivering products and services to customers. Also, it will be built on the teachings of Qur’an and Sunnah in all factors of trade, applying Islamic business ethics and observing the market manners as dictated by the religion of Islam.

MKT109 BUSINESS RESEARCH

The course deals with the study of planning, collection, and analysis of the data relevant to marketing decision making and communicating the results of this analysis to management. It further deals with function which the consumer, customer, and public to the marketer through information that is used to identify and define marketing opportunities and problems: generate, refine, and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process.

MKT111 SALES MANAGEMENT

This course relates to the principles of sales management functions. The subject covers the functions and methods of recruiting, selecting, training, motivating, equipping, compensating, controlling, and supervising salesmen. Understand the nature of the scope of work of an executive responsible for group sales persons tasked to promote and sell a particular product; understand and discover new selling techniques in a highly competitive and technologically advance marketing environment. The student will learn to prepare a sales program for a give product beginning with the launching stage until the full cycle has been completed, integrating therein his social responsibilities towards consumers and other sectors of society.

MKT112 INTERNATIONAL MARKETING

A study of exports procedures and practices, organization for expanding, channels of distribution, trade promotion, financing, and Philippine government export rules and regulations. It also includes theories and practices in international marketing operations. Emphasis is on strategies specifically related to the impact market culture and environment has on the marketing program of a foreign company or market.

MKT113 SERVICES MARKETING

This course examines the need for marketing in service industries, develops an understanding of the ways in which service marketing differs from product marketing, and improves students’ understanding of how service characteristics affect the marketing function. Students learn to develop and implement plans for service organizations.

MKT114 FRANCHISING

The course introduces franchising as a method of retail business in which the investor/franchise makes an investment in the form of a franchise fee in exchange for the right to promote goods, services, and/or processes directly to the public. A franchise usually has a recognizable name or trademark. Franchising involves the integration of independent companies at different levels and in areas of production and distribution which permits more effective sales and advertising. It also includes the types of franchising available in the market, common agreements, and the step by step process of application.

MKT115 ENTREPRENEURIAL MANAGEMENT

This course aims to teach students the approach entrepreneurs use in identifying opportunities and creating new ventures; the analytic skills that are needed to practice this approach; and the background knowledge and managerial skills that are necessary for dealing with the recurring issues involved in starting, growing, and the harnessing the value of new ventures.

MKT16 INDUSTRIAL/AGRICULTURAL MARKETING

The course covers strategies on how to identify and promote new industrial uses for our country’s agricultural commodities. It includes networking with the private sector to develop environmentally friendly products and technologies, using raw material produced in agriculture.

MKT117 COOPERATIVE MARKETING

The course outlines the process of organizing and financing a cooperative business. It represents the most important elements to consider when forming a cooperative. It lists what special expertise is necessary, and where to look for help. The subject emphasizes working with groups of procedures to develop markets and sources of supply. This study has been broadened to also include non-farm cooperative applications, the cooperative business structure, already shown to be successful in agriculture also has been useful in helping others obtain desired benefits or provide needed services in areas like housing, utilities, finance, health care, child care, and small business support.

MKT118 SPECIAL TOPICS IN MARKETING

This course deals with current, empirical, and theoretical developments in Marketing in the Philippines and abroad (e.g. disruptive marketing, blue ocean strategy, social marketing, etc.). It requires preparation and presentation of a seminar paper.

MKT119 E-COMMERCE & INTERNET MARKETING

This course parallels the study of basic marketing and explores key marketing concepts in the context of today’s digital environment. It will also introduce the students to many marketing uses of the Internet. Featured are both discussion of E-Marketing strategy and practice with Web page authoring skill. Projects range from solving e-marketing problems to interviewing a professional and creating a Web site. The student will be exposed to the development or evaluation of a strategic marketing plan for a product or product mix offering on the Internet and development or evaluation of the company’s e-strategy and Web site.

MKT120 CONSUMER BEHAVIOR

This course involved a study of consumer behaviour as a tool for marketing decision. It describes the rationale for studying the consumer behaviour outcomes and the consumer behaviour process: psychological core, the process of making decisions, and the post-decisions evaluation. Consumer culture, consumer behaviour outcomes, and issues concerning consumer welfare is also discussed.

MKT121 STRATEGIC MARKETING MANAGEMENT

The course introduces students to the process of developing and managing marketing strategy, examining how firms create and sustain customer value from market analysis and product positioning to communications and channel systems design.

MKT122 INTEGRATED MARKETING COMMUNICATION

This course tackles the theoretical foundation of Integrated Marketing Communications (IMC) and provides an overview of the components and considerations involved in marketing communication strategy decisions. It offers students the opportunity to broaden their understanding of marketing management by integrating advertising, promotion, social media, and public relations as part of a campaign to achieving market growth. Students learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.

MKT 123 REAL ESTATE MARKETING

Focusing on the task of analysing markets for real estate development/investment, this course is intended to provide the students with substantive knowledge and practical skills required in an increasingly sophisticated real estate industry. It deals with the fundamentals of real estate development of urban places, including the many challenges of the development process such as analysing market sectors and development opportunities, comprehending the development context of regulation, public policy, and politics, raising investment capital, assembling land, program formulation, building types, construction management, marketing, and sales.

MKT131 MEDIA LAWS & ETHICS

This course related to the laws and ethics related to the media and other means of advertising in the Philippine setting. It includes the freedom of the press, its role in a democratic society and its limitations. In this course the students would digest and analyse court rulings on issues involving media practices and profession.

MKT132 GRAPHICS DESIGN &PRINT ADVERTISING

This course is designed to give students a fundamental knowledge of Total Quality Management as it exposes how organizations apply cost reduction, productivity, and continuous quality improvement of processes to produce high quality product and services and achieve long-run competitiveness. This course also introduces theories and various processes on internal and external customer-supplier interfaces to ensure customer satisfaction at every stage of the operation, thereby, creating and maintain total quality.

MKT133 BROADCAST ADVERTISING

This course introduces the students to the fundamentals of radio and television broadcasting as a medium of marketing communication, as well as broadcasting principles, its origin, required equipment, advertising, and the legal aspect of broadcasting. By the end of the semester the students are expected to produce relevant output in using radio and television broadcasting as a medium of marketing communication.

MKT134 CONTENT MARKETING

The course covers the principles of content marketing and how it fits into the overall marketing mix. It aims to help the students create a high-quality; valuable content all relevant to traditional and digital platforms, to attract, inform, and engage an audience while promoting the brand itself. It seeks to provide content framework for online and mobile channels and practical approach to develop a sustainable content marketing strategy.

MKT141 INTRODUCTION TO E-COMMERCE

This course provides an overview of e-commerce from both technological and managerial perspectives. It introduces e-commerce frameworks and technological foundations; and examines basic concepts such as strategic formulation for e-commerce enterprises, management of their capital structure and public policy. This course is designed to familiarize students with current and emerging electronic commerce technologies using Internet.

Also, this course will review traditional legal issues surrounding business in an electronic format, particularly formal validity of electronic transactions, security and authentication, contract formation and electronic payment systems; and online consumer protection issues.

MKT142 E-COMMERCE DEVELOPMENT & MANAGEMENT

This course initiates the students in the development of e-commerce applications. Beginning with core technologies that facilitate e-commerce application development, it will go on to focus on concepts and methods necessary for designing, developing, and deploying business-to-consumer and business-to-business e-commerce applications. This course also provides an overview of emerging technologies for e-commerce application and development.

MKT143 SOCIAL MEDIA MARKETING

The course examines the ways in which interactive technologies are changing the rules and processes for customers’ engagement. The course will survey the landscape of social media tools such as Google, Facebook, LinkedIn, Twitter, Instagram, Pintrest, YouTube, Tumblr, and BlogSpot with an eye towards critically analysing their role as effective means for delivering and receiving marketing messages and communication. Special emphasis will be placed upon cornerstone digital marketing techniques that feature utilization of technologies that depend upon customer participation.

MKT144 INFLUENCER MARKETING

This course takes on strategic and hands-on approach covering three primary areas: 1.) understanding the foundation of social media, influencer marketing, and analytics, 2.) understanding the ways brand look to appeal to an audience on social media using earned and influencer marketing strategies, 3.) how to organically build your own personal brand on social media. The students will specifically learn how to create a voice for themselves online, how to build and engage with their audience, how to use tools and tactics to continue to grow, and how to ultimately become a personal brand themselves.

IBA101 INTRODUCTION TO BUSINESS ANALYTICS

The course provides an introduction to big data analytics. The students will learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and develop basic data literacy and an analytic mindset that will help make strategic decisions based on data. The students are expected to apply the analytic skills to interpret a real-world data set and make appropriate business strategy recommendations.

MKT197 PRACTICUM/WORK INTEGRATED LEARNING

This course is designed expose the student into actual working environment. Where he/she is expected to (1) apply the knowledge, business theories and principle, and skills that he/she learned within the classroom, (2) to learn the basics knowledge of employment whether it is in the public or private sector, and (3) to gain actual work experience.

MKT198 MARKETING RESEARCH

The course deals with the study of planning, collection, and analysis of the data relevant to marketing decision making and communicating the results of this analysis to management. It further deals with the function which the consumer, customer, and public to the marketer through information that is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process.

MKT199 THESIS

The aim of the thesis in the Marketing Management program is to provide students with the necessary skills to carry out research. Students are expected to submit a research document lacking a well-defined research question related to the field of Marketing. Ultimately, students will gain a deep knowledge and understanding and develop capabilities in conducting scientific research in the marketing discipline.

CATALOGUE OF MAJOR COURSE DESCRIPTIONS

ENT101 STARTUP ESSENTIALS: FUNDAMENTALS OF INNOVATION-DRIVEN ENTREPRENEURSHIP

This course provides students an opportunity to assess their entrepreneurial traits, behaviors and competencies as well as their management styles. As it proceeds, it introduces students to the theory and practice of innovation-driven startups. It focuses specifically on how and why some innovations are successfully commercialized, with particular emphasis on the emphasis on the role and responsibilities of the innovator-entrepreneur. Different elements of innovation and design are via technology venture creation including opportunity identification and validation, ideation, customer discovery, market analysis, minimum viable product development, business models, intellectual property, and funding/capital requirements, will be covered.

ENT 102 FUNDAMNETALS OF INTELLECTUAL PROPERTY

This course introduces the basic concepts and doctrines of intellectual property. It surveys the major regimes of intellectual-property rights, including copyright, trademark, trade-secret, patents, false-advertising, and privacy laws. The course also introduces the students to the process of patent applications and the various issues on intellectual property and the challenges on intellectual property.

ENT 103 BUSINESS LAW AND TAXATION

This course covers basic principles of law in relation to contracts and obligations, negotiable instruments, and other laws that are relevant to the operation of a micro, small, and medium enterprise (MSME). It also provides the students with knowledge on income taxation which will include the nature, scope and limitations and other basic principles of taxation.

ENT104 OPPORTUNITY IDENTIFICATION AND EVALUATION

This course aims to help students identify and analyse opportunities, select viable entrepreneurial projects and develop startup business models. Topics covered include methods and techniques useful in evaluating external factors affecting entrepreneurial activities and internal factors important in identifying business opportunities. Students will also be taught how to relate the entrepreneurial competencies with project selection while considering the current business environment. The challenging tasks of being a would-be startup such as customer discovery, market analysis, minimum viable product development, business models, intellectual property, and funding/capital requirements, will be covered. The preparation and oral presentation of an individual or group output on industry or sector analysis and the team’s business model for their proposed innovative-driven project are final requirements of the course.

ENT105 MARKET RESEARCH AND CONSUMER BEHAVIOR

This course is a study on the research principles and techniques in the study of consumer behaviour. It covers the entire process of undertaking a complete research project with special emphasis on problem identification, questionnaire development and formulation, controlled and random selection of respondents, sampling, data collection, tabulation and analysis, editing and interpretation of findings. This course requires the student to work and present a completed research project on consumer behaviour.

ENT106 SOCIAL ENTREPRENEURSHIP

This course examines the practice of identifying, starting and growing successful mission-driven for profit and non-profit ventures – that is, organizations that strive to advance social change through innovative solutions. This course provides a socially relevant academic experience in order to help students gain in-depth insights into economic and social value creation across a number of sectors/areas including poverty alleviation, energy, health and sustainability. Through case studies, lectures, and classroom dialogue, students will learn to think strategically and act opportunistically with a socially-conscious business mindset. Topics will include problem/opportunity assessment, acquiring the necessary resources to grow a social enterprise, and the tradeoffs between social and financial returns on investment. Students will also gain exposure to various social organizational models that are making tangible and potentially scalable progress in serving the world’s poorest populations. This course will provide the grounding for incorporating social entrepreneurship in the students’ startup companies.

ENT107 ENTREPRENEURIAL LEADERSHIP IN AN ORGANIZATION

This course aims to provide students with essential knowledge and leadership skills to meet challenges of entrepreneurial leadership in an organization. This is based on the premise that the modern intelligent organization – whether it be a start-up, SME or a large established company must adapt and change using leadership and entrepreneurial skills. This course is designed to impart specific knowledge, raise awareness of business growth, provide basic business and scientific / entrepreneurial leadership skills and instill students’ capability to examine, analyse and evaluate various leadership theories that are essential for business improvement.

ENT108 ENTERPRISE IMMERSION

This course is designed to expose the students to actual enterprise management. Students are required to work in a purposively chosen micro, small, or medium enterprise (MSME) and are expected to learn the intricacies of the chosen industry/trade.

ENT109 PRODUCT DEVELOPMENT AND INNOVATION

This course aims to provide guidance and supervision to the students in coming up with a minimum viable version of their product concept or a minimum viable blueprint of their service concept. Students are given opportunities to collaborate with experts from the field/discipline related to their product or service idea. The course entails laboratory work in the field or in laboratory settings, depending on the nature of the project. A minimum viable product or service blueprint and an application for patent are major requirements of this course.

ENT110 PRODUCT DEVELOPMENT AND INNOVATION

This course aims to provide fundamental grounding for managers and entrepreneurs aspiring to take on lead roles in entrepreneurial firms. It will make use of theories and business cases involving roles played by organizational processes, structures, systems, culture, and leadership as enablers or disablers of creativity or innovativeness in individuals, groups, or organizations.

ENT111 PRICING AND COSTING

This course is designed to equip the students with knowledge and skills to determine the cost of their products or service offers. Topics include an introduction to different types of costs, how these costs can be managed to maximize the return while still being able to deliver customer value, and how these costs serve as basis for determining the price. Students will also learn the different pricing strategies and the different objectives these pricing strategies address.

ENT112 ENTREPRENEURIAL STRATEGY FORMULATION

At the end of the semester, the students should be able to prepare a business plan that will include the marketing which is based in a sound market research, production and operations, organization and management, financial plans and other supplemental plans. Requirements in manufacturing and service sectors will be differentiated. Upon the completion of the course, the students will learn to evaluate their plans and determine their viability as resources are considered. Topics of this course include sourcing of financing, incubators, venture capital, among others.

ENT113 ENTREPRENEURIAL STRATEGY IMPLEMENTATION 1

The Learning Company is a practice-based enterprise training and an original approach to provide authentic entrepreneurial experience to students. Students run their own businesses or they manufacture products or provide services which they sell. They raise capital, buy items, produce and sell them to their target market(s). In its entirety, the learning company provides practical learning experience and stimulates student’s entrepreneurial spirit. The primary goal of this course is to give the students the opportunity to implement their business plan that they have prepared in the previous course, ENT112, consequently, establishing a close link between their academic training and the real world of self-employment.