Introduction to Marketing
Course Description and Important Information
Put your business and marketing skills to work in real-world applications and environments in this dynamic, project-based class. This yearlong course connects instruction to careers and future study in the field of marketing. Students will develop an understanding of the four P’s of Marketing: Product, Price, Place, and Promotion. Additional topics include building relationships for success, job search and employability skills and preparation, sales and communication techniques, market research, and pitching your ideas effectively.
Highlights of this course include an industry tour of marketing firms, connecting with local business professionals, and learning from guest speakers. In addition, students are involved in all aspects of business operations, including making marketing decisions about products, pricing, and promotion for our two successful and profitable businesses - Mustang Spirit Shop and Mustang Marketplace.
Participation in our school’s DECA chapter, an association of marketing students, is highly recommended and encouraged. Students apply classroom knowledge to real-world situations and present to industry professionals in district, state, and international levels of competitions and leadership conferences.
Those enrolled in the class both semesters will be eligible to participate in DECA, a national association of marketing students. Because the club is co-curricular, one must remain enrolled in the class to be eligible for competition. This means that as a two semester class, one must be enrolled for both semesters to compete. DECA members will enhance their marketing and leadership skills by participating in DECA competitions at a variety of levels. Please note that competition is a privilege and not a right. Advisor discretion, student behavior, and academic performance in all classes will be taken into consideration when competing.
Introduction to Marketing Syllabus
Introduction to Marketing & Advanced Marketing - Similarities and Points of Difference - Graphic