Course Description
Put your business and marketing skills to work in real-world applications and environments in this dynamic, project-based class. This yearlong course connects instruction to careers and future study in the field of marketing. Students will develop an understanding of the four Ps of Marketing: Product, Price, Place, and Promotion. Additional topics include building relationships for success, job search and employability skills, sales and communication techniques, market research, and pitching your ideas effectively.
Highlights of this course include an industry tour of marketing firms, connecting with local business professionals, and learning from guest speakers.
Participation in our school’s DECA chapter, an association of marketing students, is highly recommended and encouraged. Students apply classroom knowledge to real-world situations and present to industry professionals at district, state, and international levels of competitions and leadership conferences.
Introduction to Marketing Syllabus
Introduction to Marketing & Advanced Marketing - Similarities and Points of Difference - Graphic