Course Description
The Twin Cities is a hotspot for sports, entertainment, and hospitality careers! In this project-based course, students will learn and apply the core concepts of marketing to the sports, entertainment & hospitality industries. Students will explore current trends in athlete/celebrity endorsements, sponsorships, professional, amateur, and non-traditional/extreme sports industries, entertainment, event management, music, movies, and reality television. The material covered in this course is reinforced and enhanced through the use of technology, guest speakers, videos, and hands-on, project-based activities whenever possible. Course highlights include developing a sports franchise and an experiential learning activity at a professional entertainment/sports facility (e.g., Target Field or Xcel Center and First Avenue).Â