Communication Senior Seminar

Poster presentation will be held at 10:00 AM on Monday 4/28 in Hostetter Chapel

Faculty Mentor: Dr. David Dixon

Since the COVID-19 pandemic, we have become more connected to our screens than ever—working, learning, socializing, and taking care of our health online. As social media use has grown, so has the influence of content creators. This research explores how health and wellness influencers impact young adults’ perceptions, behaviors, and purchasing decisions, using the Social Cognitive Theory as a guiding lens. According to the Social Cognitive Theory, we learn by watching others—so when influencers promote certain habits or products, their audiences often follow. While some influencers can share helpful, motivating content, many do not have formal training in nutrition, fitness, or health, which raises concerns about misinformation and unrealistic standards. Alternatively, these influencers also have the power to spark positive change. This study looks at the double-sided coin of influence—how social media influencers can either help or harm their followers.