T.Y.BBA

Reference Books 

TY BBA SEMESTER  V 

Supply Chain & Logistics Management 

• Supply Chain Management by V. V. Sople 

• Logistics Management by V. V. Sople 

• Channel Management and Retail Marketing by Meenal Dhotre 

• Supply chain & Logistics Management by Donald J.Bowersox 

• Supply Chain Management Concepts And Cases by Altekar, Rahul V. 

Entrepreneurship Development

• Entrepreneurial Development by Dr. S.S. Khanka - S Chand 

• Entrepreneurial Development and Small Business Enterprises by Poornima M.Charantimath  

• Small Business and Entrepreneurship / S. Anil Kumar 

Business Law

• Business Laws by Chandra Kumar Roy and Prabhat Kumar Roy 

• Business Law / M.C. Kuchhel & Vivek Kuchhel 

• Elements of Mercantile Law / N.D. Kapoor 

• Business Law / N.D. Kapoor 

• Textbook on Labor & Industrial Law / Dr. H.K. Saharay 

• Mercantile Law / Arun Kumar 

• Mercantile Law / M.C. Kuchhal 

• Company Law & Secretarial Practice / N.D. Kapoor 

• Company Laws / Bansal & Arora 

Research Methodology

• Research Methodology by Deepak Chawla  and Neena Sondhi  

• Research Methodology by Vijay Upagade and Arvind Shende - S Chand 

• Research Methodology a step-by-step guide for beginners by Ranjit Kumar 

• Research Methodology by J.A.Khan 

Retail Management 

• Channel Management and Retail Marketing by Meenal Dhotre 

• Retailing Management : Text and Cases by Swapna Pradhan 

• Retail Marketing Management by David Gilbert 

• Fundamental of Retailing by KVS Madaan 

• Retailing Management by Michael Levy & Barton A.Weitz ect. 

Sales Management

• Marketing Management / Phillips Kotler 

• Sales Management : Decision , Strategy and Cases by Richard R. Still, Edward W. Cundiff & Norman A. P. Govoni

• Sales and Distribution management Text and Cases by S.L.Gupta  

Human Resource Management

• Human Resource Management / F.C. Sharma 

• Human Resource Management : an Overview 

• Human Resource Management / Aswathappa 

• Human Resource Management Practice by Michael Armstrong 

• Human Resource Management by Gary Dessler 

• Human Resource Management by Gary Dessler 

• Human Resource Management by  V.S.P.Rao 

• Case Study Solutions Human Resource Development by Kaushal, H. 

• Human Resource Management by Shete,S.S. 

• Human Resource Management By  Singh,Narendar  

Analysis of Financial Statement & Long Term Finance 

• Financial Institutions & Markets / L.M. Bhole 

• Indian Financial System / M.Y.Khan 

• Financial Management : Text,Problems and Cases by M.Y. Khan and P.K.Jain 

• Financial Accounting by P.C.Tulsian 

• Financial Accounting by V.K.Goyal 

• Financial Management : Theory and Practice by Prasanna Chandra 

• International Financial Management by Vyuptakesh, Sharan 

• Financial Management by Gupta, Hariom 

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TY BBA SEMESTER VI 

Business Planning and Project Management 

• PROJECTS: Planning, Analysis, Selection, Financing, Implementation, and Review / Prasanna Chandra

• Project Management by Harvey Maylor  

Event Management 

• Event Management by Wagen, lynn Van Der 

• Events Management by Raj, Razaq 

Management Control System

• Management Control System by Robert N.Anthony & Vijay Govindarajan 

E-Commerce

• E-Commerce by Bajaj & Nag 

• E-Commerce : An Indian Perspective by Joseph, P.T. 

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Labour Laws 

Cases In Human Resource Management

• Case Studies in Human Resource Management by R.K.Suri and S.L.Gupta 

Financial Services

•  Financial Institutions and Markets by L M Bhole and Jitendra Mahakut  

• Essentials of Financial Services by  S. Gurusamy  

•  Indian Financial System by M Y Khan  

• Financial Management : Text,Problems and Cases by M.Y. Khan and P.K.Jain 

• Financial Accounting by P.C.Tulsian 

• Financial Accounting by V.K.Goyal 

• Financial Management : Theory and Practice by Prasanna Chandra 

• International Financial Management by Vyuptakesh, Sharan 

• Financial Management by Gupta, Hariom 

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Cases In Finance/Project

Advertising and Sales Promotion

• Advertising Planning and Implementation by Sangeeta Sharma & Raghuvir Singh 

• Advertising Management by Rajeev Batra, John G. Myers & David A Aaker 

•  Advertising Procedure by W.Ronald lane ect 

• Advertising Management by Manendra Mohan 

• Marketing Management by Philip Kotler, Keller Jha 

Cases In Marketing 

• Case Studies in Marketing Management by S.L.Gupta & R.K.Suri 

Reference Books    ( 2019 PATTERN) 

Database Administration and Data Mining  502

• Introduction to Data Mining By Pang-Ning Tan, Michael Steinbach, Vipin Kumar  

• Cloud Computing by Sandeep Bhowmik  

Management of Corporate Social Responsibility  504

• The World Guide to CSR By Wayne Visser and Nick Tolhurst  

• Corporate Social Responsibility in India By Sanjay K Aggarwal 

• Corporate Social Responsibility: Concepts and Cases: The Indian Context By C.V. Baxi, Ajit Prasad  

Legal Aspects in Marketing Management  Course Code- DSE A 506 MM

• Mercantile Law By Arun Kumar  

Analysis of Financial Statements Course Code- DSE B 505 FM

• Management accounting & Financial Analysis  By M.Y.Khan& P.K.Jain 

Legal Aspects of Finance & Security Laws  Course Code- DSE B 506 FM

• Financial Services and Markets  By Dr. S.Gurusamy  

• Indian Financial Systems By M.Y. Khan  

Cultural HR & Industrial Relations   Course code DSE C 505 HRM

• Culture’s Consequence - International Differences in Work-related Values  By Geert Hofstede  

• Labour and Industrial Laws By P.K. Padhi  

Case Study Solutions Human Resource Development By H. Kaushal  

• Human Resource Management (Text and Cases) By S.S. Khanka  

• Human resource Management Text and Cases  By K. Aswathappa  

• Case Study Solutions Human Resource Development by Kaushal, H. 

• Human Resource Management by Shete,S.S. 

• Human Resource Management By  Singh,Narendar  

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Links to other pages on the site

F.Y.B.Com. 

S.Y.B.Com. 

T.Y.B.Com. 

M.Com. Part I 

M.Com. Part II 

F.Y.BBA 

S.Y.BBA 

F.Y.BBA(IB) 

S.Y.BBA(IB) 

T.Y.BBA(IB) 

F.Y.BBA(CA) 

S.Y.BBA(CA) 

T.Y.BBA(CA)