Reference Books

SY BBA  CA SEMESTER  III

Digital Marketing 

• Digital Marketing for Dummies by Ryan Deiss and Russ Hennesberry

• Advertising and Promotion an Integrated Marketing Communications Perspective by George Belch 

• Advertising Management by Rajeev Batra,John G.Myers and David A.Aaker 

• Web Analytics 2.0 by Avinash Kaushik 

Data Structures

• Data Structures using C by Bandopadhyay and Dey 

• Data Structures using C  

• Introduction to Data Structures using C by Ashok Kamthane 

Software Engineering 

• Software Engineering a Practitioner’s Approach by Roger S. Pressman

Angular JS

• Mastering Web Application Development with AngularJS by Pawel Kozlowski, Peter Bacon Darwin  

PHP

• PHP: A Beginner's Guide by Vikram Vaswani 

• Learning PHP and MySQL by Michele E.Davis and Jon A.Phillips 

• PHP: The Complete Reference by Steven Holzner 

Big Data

• Big Data and Business Analytics Edited by Jay Liebowitz 

• Big Data Analytics : Turning Big Data into Big Money by Frank Ohlhorst 

Block Chain

• Bitcoin and Cryptocurrency Technologies : A Comprehensive Introduction by Arvind Narayanan ect. 

• Mastering Bitcoin: Unlocking Digital Cryptocurrencies by Antonopoulos  

C++ Programming 

• Object Oriented Programming with C++ by Robert Lafore 

Links to other pages on the site

F.Y.B.Com. 

S.Y.B.Com. 

T.Y.B.Com. 

M.Com. Part I 

M.Com. Part II 

F.Y.BBA 

S.Y.BBA 

T.Y.BBA 

F.Y.BBA(IB) 

S.Y.BBA(IB) 

T.Y.BBA(IB) 

F.Y.BBA(CA) 

T.Y.BBA(CA)